Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / PUMA launches with PUMA Golf North America
PUMA launches with PUMA Golf North America
04
Dec '09
PUMA announced a new partnership to grow the North American golf business with the formation of PUMA Golf North America, as the official distributor and licensee of PUMA Golf in the United States and Canada. PUMA Golf North America will become the official licensee, responsible for the North American distribution of the brand's footwear, apparel and accessories to on & off course golf specialty, sporting goods and online accounts. The long-term agreement will include dedicated resources for the golf category across merchandising, sales, marketing and operations. The newly formed organization will begin work on PUMA Golf effective immediately, with the in-store launch of the Spring 2010 collections and the sell-in for Fall/Winter 2010 quickly approaching.

Golf is a major priority in PUMA's global brand strategy and this new alliance will propel the category in North America as well as expand PUMA's distribution in the golf market.

"PUMA is committed to the golf business," said Bob Philion, Global Head of PUMA Golf for PUMA AG. "This move will take our business to new heights, strengthen our reach and focus our efforts with a core, dedicated team. North America is a critical market, and the formation of PUMA Golf North America will bring us accelerated growth."

"Golf is an important category for PUMA and we are excited with the opportunity to build and develop the business, ultimately making PUMA the most desirable golf brand in the industry," said Ted Fletcher, President of PUMA Golf North America. "We will build upon PUMA's existing success and momentum, maximizing the brand's marketing and sports assets and truly drive the golf category to a healthier and more robust business for the company."

PUMA Golf North America has assembled a team of seasoned experts with years of proven experience and success in the sport. Members of the executive team at PUMA Golf North America have been directly involved since PUMA's entry into the golf industry in 2006, building the category successfully in Canada.

"Golf is a perfect sport to showcase PUMA's sportlifestyle positioning," said Jay Piccola, President and General Manager for PUMA North America. "And having dedicated resources for the business is crucial. Ted Fletcher's team has the right action plan to nurture and build the golf business to where it needs to be and I'm confident this move will not only help the growth of PUMA Golf, but also allow PUMA to succeed even more in other sport and lifestyle categories."

PUMA


Must ReadView All

Courtesy: Amazon

Apparel/Garments | On 23rd Sep 2018

Consumers in Turkey get access to Amazon

Amazon has launched in Turkey giving customers in the country...

Value in omni-channel retail with Flipkart buying: Walmart

Apparel/Garments | On 23rd Sep 2018

Value in omni-channel retail with Flipkart buying: Walmart

With the acquisition of Flipkart, Walmart sees great value in...

E-com to result in common SE Asian consumer market: BCG

Textiles | On 23rd Sep 2018

E-com to result in common SE Asian consumer market: BCG

The rapid spread of e-commerce and digital technologies is binding...

Interviews View All

Amardeep Singh, Orient Craft

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Yash Maniyar, Rekha Maniyar

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Pratik Bachkaniwala, Palod Himson Machines

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Paolo Crespi,

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Harsh Shah,

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Tina Antoniades,

Tina Antoniades

India-headquartered Lulu & Sky is a rapidly escalating brand with the...

Chunyi Zhi, City University of Hong Kong

Chunyi Zhi
City University of Hong Kong

<div><b>Chunyi Zhi</b>, associate professor in the Department of Materials ...

Paige Mullis, Glen Raven Inc

Paige Mullis
Glen Raven Inc

Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...

Mr Ambrose Chan, DSG International (Thailand) PLC

Mr Ambrose Chan
DSG International (Thailand) PLC

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search