Interviews
Nike and Kobe launch new Zoom Kobe V, Lower & Lighter
09 Dec '09
4 min read
Bryant's input and inspiration was also instrumental in shaping the aesthetics of the Nike Zoom Kobe V. Avar and the design team in Nike's Innovation Kitchen incorporated aspects of Bryant's game and personality into every detail in the shoe. The heartbeat traction pattern on the outsole is inspired by the heart, passion and self-described “maniacal will” Bryant brings to the court. The dot-matrix symbol on the front edge of the outsole – found throughout Bryant's footwear and apparel product this season -- represents a codified language sequence. Nike will offer clues to deciphering its meaning throughout the season.
The Nike Zoom Kobe V will be available first online with a unique Nike iD retail campaign launching December 26, 2009. A broader global brick and mortar retail launch will occur January 1, 2010 in China and January 16, 2010 throughout the U.S., Canada and Europe.
The Nike Zoom Kobe V will be available first online with a unique Nike iD retail campaign launching December 26, 2009. A broader global brick and mortar retail launch will occur January 1, 2010 in China and January 16, 2010 throughout the U.S., Canada and Europe.
Nike
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