Brand Matter continues to support GIII, Komar & Modern Shoe

09 Jan '10

2 min read

Brand Matter, LLC, owner of the Ellen Tracy brand, announced that it has entered into long term contract extensions with key strategic licensees GIII Apparel Group, Ltd, Komar and Modern Shoe. The GIII extension includes women's coats, dresses and suits and provides the newly added men's, girl's and boys outerwear and men's active wear categories as the Ellen Tracy brand expands into men's, and also becomes a world-wide license. The Komar extension includes women's intimates, robes, loungewear, shapewear, daywear and sleepwear and the Modern Shoe extension includes all women's footwear.

Rick Platt, President of Brand Matter, said, “We are thrilled to create long term agreements with three of our most important classification Ellen Tracy licensees. These extensions validate our model and bring incremental product to the Ellen Tracy customer. We look forward to many years of continued support and growth from GIII Apparel Group, Komar and Modern Shoe.”

Morris Goldfarb, CEO of GIII, commented “We have been associated with the Ellen Tracy brand for many years and remain excited about the opportunities that exist for this business in the United States as well as internationally.”

Charlie Komar, Komar CEO said “We are one of the newest Ellen Tracy licensees and have experienced immediate success with the brand throughout the territory. Komar is happy to extend our relationship and invest further in this iconic brand.”

Mark Cocozza, Modern Shoe President, added “We have built a strong and profitable business with the Ellen Tracy brand, and look forward to working with the Brand Matter team to continue to grow the business to the next level.”

Brand Matter, LLC

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