Home / Knowledge / News / Fashion / CK Jeans S/S campaign features Eva Mendes & Jamie Dornan
CK Jeans S/S campaign features Eva Mendes & Jamie Dornan
20
Jan '10
Calvin Klein, Inc., a wholly owned subsidiary of Phillips-Van Heusen Corporation, unveiled the company's Spring 2010 global advertising campaigns for Calvin Klein Jeans, Calvin Klein Collection, ck Calvin Klein and Calvin Klein, which will each be seen in a mix of media around the world later this spring.

Shot by photographer Steven Klein in New York City, this season's Calvin Klein Jeans campaign features Eva Mendes and Jamie Dornan together again. The latest Calvin Klein Jeans campaign will be featured in global print and outdoor advertising, and will introduce the much-anticipated new Calvin Klein Jeans Body Whitewashed for men and women. Whitewashed extends the Body concept that was introduced last season, featuring a more contoured, shape enhancing fit which is now offered in clean, translucent washes and enriched surface treatments in pure and coated shades of white.

The Spring 2010 global print advertising campaign for the men's Calvin Klein Collection was shot by renowned photographer Steven Klein in New York City and the imagery for the women's Calvin Klein Collection was shot by photographer David Sims in Big Sur, California. The Calvin Klein Collection campaigns feature two very important new models – David Agbodji and Jac (Monika Jagaciak) – both of whom opened each of the brands' respective Spring 2010 runway shows. Both advertising campaigns showcase men's and women's apparel, accessories, footwear, and eyewear.

The ck Calvin Klein Spring 2010 campaign was shot by photographer Craig McDean at the Sepulveda Dam in Los Angeles, California and features models Liu Wen, Constance, Mirte, Mark Cox, and Will Eustace. The imagery will be featured in global print and outdoor advertising spanning key markets in Europe, Japan, and Asia.

Exclusive to North America, the Spring 2010 Calvin Klein campaign was shot by fashion photographer Nathaniel Goldberg in La Jolla, California and features Mr. Dornan in the imagery for this brand, alongside models Edita and Vladimir. The Calvin Klein campaign will be featured in key men's and women's publications across North America, and will be complemented by outdoor advertising in New York and Los Angeles, as well as a stronger presence online.

All of the campaigns were produced under the creative direction of CRK, Calvin Klein, Inc.'s in-house advertising agency, working with consulting creative director Fabien Baron, of Baron + Baron.

Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world. It designs and markets women's and men's designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Brands/lifestyles include Calvin Klein Collection, ck Calvin Klein, Calvin Klein, Calvin Klein Jeans and Calvin Klein Underwear. Product lines under the various Calvin Klein brands include apparel, accessories, shoes, sleepwear, hosiery, socks, swimwear, belts, eyewear, watches, jewelry, coats, suits, fragrances, and cosmetics, as well as products for the home.


Must ReadView All

Courtesy: Pexels

Textiles | On 19th Sep 2018

Punitive PRC tariffs on US goods has extra 5% on textiles

Responding to Washington’s latest duty increase in a dispute with...

Courtesy: Tecnorama

Textiles | On 19th Sep 2018

'Reliability & excellent quality are Tecnorama’s USP'

The complete reliability and excellent quality of Tecnorama systems...

Courtesy:  Stanislav Kondratiev on Unsplash

Apparel/Garments | On 19th Sep 2018

AAFA questions US tariffs on $200 bn Chinese goods

The American Apparel & Footwear Association (AAFA) has questioned...

Interviews View All

Top executives, Fabric manufacturers

Top executives
Fabric manufacturers

Domestic manufacturers would get an edge over imported products

Anshul Sood, Oceedee

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Riddhika Shah, SS Homme

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Ravi Raj Desai,

Ravi Raj Desai

Himalaya Cotton Yarn Ltd manufactures high quality denier. The spinning...

Carolin Russ,

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Yash Jain & Sanjeev Jain,

Yash Jain & Sanjeev Jain

Divyam Export, launched about 30 years ago, exports to 15 countries,...

Kevin Nelson, TissueGen

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Dr. Rene Wollert, Freudenberg Nonwovens

Dr. Rene Wollert
Freudenberg Nonwovens

Dr. Rene Wollert discusses the current scenario of the global nonwovens...

Justin Gutierrez, INDA

Justin Gutierrez
INDA

The Association of the Nonwoven Fabrics Industry (INDA) has created a new...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search