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CK Jeans S/S campaign features Eva Mendes & Jamie Dornan

Jan '10
Calvin Klein, Inc., a wholly owned subsidiary of Phillips-Van Heusen Corporation, unveiled the company's Spring 2010 global advertising campaigns for Calvin Klein Jeans, Calvin Klein Collection, ck Calvin Klein and Calvin Klein, which will each be seen in a mix of media around the world later this spring.

Shot by photographer Steven Klein in New York City, this season's Calvin Klein Jeans campaign features Eva Mendes and Jamie Dornan together again. The latest Calvin Klein Jeans campaign will be featured in global print and outdoor advertising, and will introduce the much-anticipated new Calvin Klein Jeans Body Whitewashed for men and women. Whitewashed extends the Body concept that was introduced last season, featuring a more contoured, shape enhancing fit which is now offered in clean, translucent washes and enriched surface treatments in pure and coated shades of white.

The Spring 2010 global print advertising campaign for the men's Calvin Klein Collection was shot by renowned photographer Steven Klein in New York City and the imagery for the women's Calvin Klein Collection was shot by photographer David Sims in Big Sur, California. The Calvin Klein Collection campaigns feature two very important new models – David Agbodji and Jac (Monika Jagaciak) – both of whom opened each of the brands' respective Spring 2010 runway shows. Both advertising campaigns showcase men's and women's apparel, accessories, footwear, and eyewear.

The ck Calvin Klein Spring 2010 campaign was shot by photographer Craig McDean at the Sepulveda Dam in Los Angeles, California and features models Liu Wen, Constance, Mirte, Mark Cox, and Will Eustace. The imagery will be featured in global print and outdoor advertising spanning key markets in Europe, Japan, and Asia.

Exclusive to North America, the Spring 2010 Calvin Klein campaign was shot by fashion photographer Nathaniel Goldberg in La Jolla, California and features Mr. Dornan in the imagery for this brand, alongside models Edita and Vladimir. The Calvin Klein campaign will be featured in key men's and women's publications across North America, and will be complemented by outdoor advertising in New York and Los Angeles, as well as a stronger presence online.

All of the campaigns were produced under the creative direction of CRK, Calvin Klein, Inc.'s in-house advertising agency, working with consulting creative director Fabien Baron, of Baron + Baron.

Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world. It designs and markets women's and men's designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Brands/lifestyles include Calvin Klein Collection, ck Calvin Klein, Calvin Klein, Calvin Klein Jeans and Calvin Klein Underwear. Product lines under the various Calvin Klein brands include apparel, accessories, shoes, sleepwear, hosiery, socks, swimwear, belts, eyewear, watches, jewelry, coats, suits, fragrances, and cosmetics, as well as products for the home.

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Pic: Shutterstock

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