Home / Knowledge / News / Fashion / Fila extends endorsement agreement with Kim Cljisters

Fila extends endorsement agreement with Kim Cljisters

25
Jan '10
Fila announced that it has extended its endorsement agreement with Sony Ericsson WTA Tour star and 2009 US Open champion Kim Cljisters.

“Kim is an important member of the Fila family,” said Gene Yoon, Chairman of Fila. “She inspired people around the world with her amazing comeback to tennis in 2009 and US Open win. She is a proven champion whose drive, athleticism and style are consistent with Fila's core values. Fila has a great heritage in tennis and we are pleased to have Kim wear our brand, which has been worn by champions in tennis and other sports for over 35 years.”

Kim, an accomplished twenty-six year old Belgian tennis star, has won 35 Sony Ericsson WTA Singles Titles and 11 WTA Doubles Titles so far in her career. After taking two years off to start a family, Kim made her return to professional tennis in August 2009. In just her third tournament after her return to tennis, she received a wildcard to the US Open and went on to make history in New York. She became the first unseeded player to win the US Open and the first mother to win any Grand Slam since Evonne Goolagong-Cauley in 1980. Kim returned to tennis with renewed enthusiasm for the game. Her path to the US Open women's singles final included tough matches against both Willams sisters as well as other top players on the WTA Tour.

Fila has a long and distinguished history in the world of tennis. The company has endorsement agreements with several ATP Tour and Sony Ericsson WTA Tour athletes; is a major sponsor of the Sony Ericsson Open, BNP Paribas Open, and the Campbell's Hall of Fame Tennis Championships and Sony Ericsson Championships in Doha; and is the footwear licensee with The Championships at Wimbledon.

Kim will debut Fila's Spring 2010 Heritage Apparel Collection at the Australian Open in Melbourne.

Fila


Must ReadView All

Pic: Shutterstock

Textiles | On 27th Feb 2020

Australia willing to consider FTA with India on RCEP lines

Australia is willing to consider a bilateral free trade agreement...

Pic: Shutterstock

Textiles | On 27th Feb 2020

APTMA flays power tariff rise for export-oriented sector

The All Pakistan Textile Mills Association (APTMA) Punjab chairman...

Pic: Shutterstock

Textiles | On 27th Feb 2020

NCTO ready to help mitigate impact of coronavirus outbreak

The National Council of Textile Organisations (NCTO) have been in...

Interviews View All

Darshan Mehta, Infinium Polychem

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Nitin Soni, Dolphin Jingwei Machines

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Ghanshyam Ghoghari, Kimora Fashion

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Wolfgang Muller,

Wolfgang Muller

Mayer & Cie is a leading global manufacturer of circular knitting...

Suresh P Bagrecha,

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Mark Tokuhara,

Mark Tokuhara

Japan-based FitJoy, a shoe brand for women, has been in the footwear...

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Lynda Kelly, Suominen Corporation

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Georg Reinhold, Trützschler  Nonwovens & Man-Made Fibers

Georg Reinhold
Trützschler Nonwovens & Man-Made Fibers

Trützschler Nonwovens & Man-Made Fibers, a part of the Trützschler Group,...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Sonam & Paras Modi, SVA

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search