Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / Rue La La expands its Men's Division
Rue La La expands its Men's Division
27
Jan '10
Rue La La, a leading private sale website, announces the expansion of its men's category and the appointment of Jeffery Snyder, Senior Vice President and General Merchandise Manager.

The expansion will include a broader array of men's and active lifestyle products and brand partners, further establishing Rue La La as a lifestyle emporium for the male consumer. Coveted men's brands will include apparel, footwear, sportswear and accessories.

To oversee this effort, Jeffery Snyder has been appointed to lead all aspects of the Rue La La Men's Division including strategy, merchandising and buying. Additionally, Mr. Snyder will oversee the active lifestyle products categories. He will be based at the company's headquarters in Boston and will report directly to the Chief Merchandising Officer, Shari Shakun.

Mr. Snyder joins the company from Backcountry.com, where he was Vice President of Merchandising and Planning. Mr. Snyder oversaw the strategy, marketing, revenue and profit planning for retail sites such as Backcountry.com and Dogfunk.com. During his tenure, Mr. Snyder drove the growth behind some of the most recognized online retail sites in the men's and active lifestyle categories including the launch of four new retail websites in 2009. Prior to his tenure at Backcountry.com, Mr. Snyder held the positions of Vice President of the Outdoor Division at The Sports Authority and Vice President of Sporting Goods at Fred Meyer. He also spent over 10 years with May Company and Federated Department Stores.

Of the expansion of the men's platform, Ben Fischman, CEO of Rue La La, commented, "Jeffery's extensive background in online and offline merchandising for men's and active lifestyle will allow him to create powerful partnerships for Rue La La as we continue to expand our reach into new and exciting categories. We are pleased to have Jeffery join the Rue La La team."

"Rue La La is the future of online retailing," explained Jeffery Snyder. "The innovative, private sale platform provides unparalleled opportunity for brands to engage with consumers. I am excited to bring this opportunity to the men's and active lifestyle brands that, through Rue La La, will be able to extend their brand to a new and continually growing audience."

Rue La La


Must ReadView All

Sri Lanka reduces VAT on imported fabric to 5%

Textiles | On 24th Sep 2018

Sri Lanka reduces VAT on imported fabric to 5%

Considering the requests made by the stakeholders in the fabric...

Courtesy: Andritz

Textiles | On 24th Sep 2018

'Strength of economy, demographics drive nonwovens demand'

The strength of the economy and demographic trends are the main...

ITC helps bolster Chinese investment in Ethiopian textile

Textiles | On 24th Sep 2018

ITC helps bolster Chinese investment in Ethiopian textile

Major Chinese textile firms are stepping up sourcing and investment...

Interviews View All

Sunil Rathore, Lacoste India

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Divyesh Mashruwala, Akshar Industries

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Representatives, Textile & apparel industry

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Suresh P Bagrecha,

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Karen Lou,

Karen Lou

Australia-based Sunseeker has been creating swimwear since 1970. Sunseeker ...

Sandip Bhojani, Manthan Patel,

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Kai Poehler, Voith Paper GmbH & Co. KG

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Larry L Kinn, Suominen Corporation

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Silke Brand-Kirsch, Schlegel und Partner

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant & Nandita are known for being inspired by...

Sonam & Paras Modi, SVA

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search