Centrepoint brings Italian youth fashion icon UMM!
05 Feb '10
2 min read
In a constant endeavor to provide its customers up to the minute fashion, Centrepoint recently added Italian youth fashion icon Underground Music Movement (UMM), to its rock chic gamut.
Underground Music Movement was born in the 80's as a record label and rapidly succeeded as one of the reference labels in the house music scene worldwide. Famed for clothing that epitomizes urbane youth ethnicity, UMM is an eclectic collection of casual wear that draws inspiration from the 80's & 90's clubbing culture that went beyond the sphere of music to leave an indelible mark on lifestyle.
Speaking on this joyous occasion Mr. Saibal Basu, Chief Operating Officer, Landmark Group said; “We are extremely elated to join hands with UMM. As an Italian fashion house that symbolizes youth, it was just apt for us to bring us closer to our customers. Centrepoint is constantly expanding and with this in mind, has always endeavored to get global brands from across the world to the Middle East. We are confident that our customers will be ecstatic with the latest offering at Centrepoint.”
Mr. Gennaro Cristillo (CEO, UMM) added; “We were eager to expand our brand in the Middle East and it gives us great pleasure to enter the markets through Splash, given their wide presence and ever growing customer base. We are confident that this collaboration will take each of our brands to new levels.”
With its music inspired clothing, this Italian fashion house will still offer great value to the Centrepoint customer with its edgy and uber chic designs all the time keeping in mind that Centrepoint is all about great fashion for less.
The UMM collection is exclusively available in Splash at all Centrepoint stores and Splash, The Avenues.
Italian fashion house, UMM (Underground Music Movement) was born in the 80s as a record label and moved on to become a line of clothing that represented urban hip-hop generation.