Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / Sony to sponsor William Rast Fashion Show at MBFW
Sony to sponsor William Rast Fashion Show at MBFW
13
Feb '10
William Rast, the "New America" denim lifestyle brand founded by Trace Ayala and Justin Timberlake, announced new details for their Fall/Winter 2010 Show during Mercedes-Benz New York Fashion Week. The brand's third show in New York City will take place on Wednesday, February 17th at Cedar Lake in Chelsea at 7 PM.

Sony, the world's premier consumer electronics and entertainment company, also announced it has signed on as the event's title sponsor, providing fashion industry attendees a rich, high-tech experience complete with live-streaming to William Rast stores nationwide, to the williamrast.com website as well as live-blogging opportunities for fashion media direct from the runway. VEVO, the new premium music video and entertainment service, will also live-stream the event on VEVO.com.

During the show, the William Rast collection, known for its high quality denim, leather jackets and collection pieces, will be featured through Sony consumer electronic products -- showcasing the best of design and innovation from both brands. As the official title sponsor, Sony will heighten the visual experience of the show using the company's latest BRAVIA HDTVs to dress the venue, and highlight key pieces and design details of the new clothing line. Industry VIPs, journalists and bloggers will be able to use Sony VAIO PCs and cameras the night of the show to provide real-time updates and reviews online.

Colin Dyne, William Rast CEO, says, "We are extremely proud of our new collection, and believe our collaboration with Sony will truly enhance the experience for our guests at the show and make it one of the most memorable during Fashion Week. The partnership will not only showcase the William Rast brand in an innovative and creative way for attendees, but the live streaming feature will also allow us to connect with our consumers and retail partners nationwide."

Alberto Escobedo, director of brand messaging at Sony adds, "Taking a step into the fashion world was a natural fit. What better way to highlight the creative talents of both brands than showcasing the best of fashion and technology at one show."

In addition to Sony consumer electronic products being featured at the William Rast fashion show, William Rast stores and retail outlets nationwide will also receive a live stream direct from the runway during special in-store VIP events for customers and partners.

Sony


Must ReadView All

Courtesy: Asmara Group

Apparel/Garments | On 20th Sep 2018

Fragmented nature of Indian apparel sector major challenge

A major challenge for the Indian apparel sector is its fragmented...

Courtesy: Pexels

Textiles | On 20th Sep 2018

Risk to US consumers grows with tariff escalation: NRF

The US National Retail Federation (NRF) has expressed disappointment...

India's 2018-19 forward cotton export contract up by 100%

Textiles | On 20th Sep 2018

India's 2018-19 forward cotton export contract up by 100%

Rise in demand from China, lower domestic prices and depreciation of...

Interviews View All

Riddhika Shah, SS Homme

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Luke Otten, Wigwam Mills Inc

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Evelyne Cholet, UCMTF

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Paolo Crespi,

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Urmil Arya,

Urmil Arya

Sushila International, a well established textile organisation established ...

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries is into manufacturing of textile process house machines, ...

Paige Mullis, Glen Raven Inc

Paige Mullis
Glen Raven Inc

Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...

Kazuaki Yazawa, Purdue University

Kazuaki Yazawa
Purdue University

Scientist <b>Kazuaki Yazawa</b> has developed thermoelectric semiconductor ...

Justin Gutierrez, INDA

Justin Gutierrez
INDA

The Association of the Nonwoven Fabrics Industry (INDA) has created a new...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Sonam & Paras Modi, SVA

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Amiben Shroff, Shrujan

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search