JD Sports announces official partnership with M.E.N. Arena
18 Feb '10
2 min read
Leading British and now global sports fashion retailer JD Sports is pleased to announce its continued partnership with Europe's largest indoor venue and the world's second busiest arena in 2009, the SMG Europe managed M.E.N. Arena for 2010.
First opened in 1995 the arena, which is located within 60 minutes drive of 11.4 million people, played host to Mike Tyson's UK debut fight, seen by over 100 million worldwide, and has hosted superstar acts such as U2 and Madonna stage concerts.
As well as having strong connections with sports fashion brands like adidas Originals and Fred Perry, JD Sports is also proud of its continued musical connections which include previous link-ups with Ian Brown and Doves as well as a current partnership with popular live music club Moho Live, and the M.E.N. Arena continuing to host the biggest names in music, comedy and sport since 1995, the exclusive footwear and clothing retailer is delighted to team up with the premier venue for the duration of 2010 onwards.
The 21,000 capacity arena is known throughout the globe for hosting some of the biggest names in the entertainment business and attracting in excess of 1 million visitors a year as well as being consistently nominated for International Venue of the Year, this venture will enable JD Sports to acquire tickets for a host of specially selected and immensely popular events such as Lady Gaga, Stereophonics, Black Eyed Peas, JLS, Peter Kay's record-breaking 2010/11 residency and many more throughout the year. These sought after tickets will then be made available to win exclusively through our Facebook fan page which has close to 50,000 members.
To keep up with the huge growth in social media within the business and retail environment, using Facebook as the main tool in which fans of JD Sports can win tickets to a varied number of events over 2010 will hopefully further raise the profiles of the two North West based household names.