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General Imaging unveils Create by Jason Wu line

22
Feb '10
General Imaging (GIC), the exclusive licensee of GE digital cameras, announced the complete 2010 line-up of cameras offering innovation in features and design, and an optimum balance between technology, style and functionality. From everyday photographers to picture-taking-fanatics and even the style conscious shutterbug, General Imaging offers an array of cameras for every need at an exceptional value.

"We have done extensive research into what consumers want and need from their digital cameras, and simplicity is key in helping them take great pictures," said Paul Meyhoefer, General Imaging's vice president of Marketing and Product Planning. "Our 2010 family of GE branded digital cameras is feature-packed, yet easy-to-use, offering consumers more value at a remarkable price."

The 2010 Ge Digital Camera Lineup - Something For Everyone And More To Discover

Create by Jason Wu

In a related announcement, General Imaging unveiled Create by Jason Wu, a unique line of point-and-shoot cameras resulting from its exclusive collaboration with talented fashion designer Jason Wu. Available in a variety of metal or leather colors, Create by Jason Wu is a line of fashion forward cameras inspired by Jason's love of details and style. More importantly, the camera focuses on simplicity and effortless picture taking. The cameras feature one-touch buttons to record videos, take pictures and easily delete photos. The Create collection includes built-in memory, battery, a retractable USB connector, and software for automatic backup and playback of pictures and video.

GE Active Series - G5WP

The waterproof G5WP features a sturdy metal design and 4X internal zoom lens to capture amazing pictures or video shots whether your adventures take you far away, underwater or keep you close to home. With 12.2 megapixels you can be assured of striking enlargements of your favorite underwater photos.

GE Power Pro Series - X5

General Imaging moves beyond point-and-shoot technology with the new X5. It defines the Power Pro Series with the latest in intuitive high-tech features all captured in a professional, easy to use design. Optical image stabilization and a powerful 15X zoom put you closer to the action to take photos like a pro.

GE Power Series - E1486TW and E1480W

For focused photographers looking for more power and performance at an affordable price, the GE E1486TW and E1480W are the latest additions to the Power Series. Unveiled last month at CES 2010 , the E1486TW and E1480W are loaded with highly coveted features, including the ability to film high definition movies, Optical Image Stabilization to insure great pictures, 14 megapixels of resolution for incredible clarity, and a large 3-inch LCD screen. The cameras also offer an amazing 8X optical zoom, which is unprecedented compared to other models in a similar price range. At only .83 inches thick, the cameras are one of the slimmest offering 8X optical zoom performance in the market.


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