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True fashion in Perimeter!!

Mar '10
True Religion Apparel Inc announced the opening of a new branded retail store at Perimeter Mall in Atlanta, Georgia. Located at 4400 Ashford Dunwoody Road, the 1,476 square-foot branded retail store will offer shoppers the entire True Religion Brand Jeans collection for men, women and kids, including its signature jean styles, its expanding denim, sportswear and handbag collection, and a full range of licensed merchandise.

Conveniently located in North Atlanta off I-285 and near Georgia 400, Perimeter Mall spans 1.2 million square feet and is home to such high-end retailers as Nordstrom, Bloomingdales, Coach, Juicy, and Lacoste. Perimeter Mall's location is serviced by four Rapid Transit lines and is surrounded by 28 million square feet of Class A office space, which includes offices for several Fortune 500 Companies such as Verizon Wireless, Porsche USA and Hewlett Packard. There also are twenty-six hotels that attract over 1.5 million visitors annually within close proximity to the mall.

"Perimeter Mall marks our second full-priced retail store in Atlanta and will complement our existing Lenox Square location," said Jeffrey Lubell, chairman, chief executive officer and chief merchant of True Religion Apparel, Inc. "Consumers in the South continue to exhibit strong demand for our brand, and we look forward to making our full line of premium jeans, sportswear, and accessories more accessible to the area's fashionable residents and visitors through the expansion of our branded retail stores."

"Located in one of the most affluent areas in Atlanta, Perimeter Mall is an ideal location for a True Religion branded full-priced store," said Michael Buckley, president of True Religion Apparel, Inc. "There are 900,000 people within ten miles of the location with average household income in excess of $97,000 per year. Also, the nearby Class A office space has a daytime population of approximately 230,000. These strong demographics give us tremendous confidence that our new location will perform very well."

True Religion Apparel Inc

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