Scarlett Johansson to star in MANGO's Summer Light
12 Apr '10
2 min read
Romantic and elegant. This is how Scarlett Johansson, one of the most famous international actresses of the moment, poses in the latest MANGO advertising campaign, photographed by Mario Sorrenti. The prestigious photographer welcomed the MANGO creative team to his New York studio to perform a masterclass photo shoot in which the actress revealed her most sexy and natural side.
This campaign, entitled Summer Light, is the fourth one that Scarlett Johansson has featured in for the firm since becoming the brand image last year. Together with the actress, MANGO presents us four key trends for this summer.
Red&Blue returns to garments with a light ad-lib touch in blue and white tones. White, the summer colour par excellence, combines with different tones of blue in very light cotton fabrics, chambray and jeans. The key garments in this range are dresses and waist-height skirts featuring floral prints, embroidery, frills and lace details.
Sexy contrast reveals a clean line in which new volumes, such as A-cut skirts, sack forms and kaftan are introduced. Graphic contrasts are highlighted in prints, embroidery and jewels in natural fabrics which add richness to the purest summer lines.
With its romantic and boudoir air, Romantic Mood adorns its garments with floral motifs and a handmade look. The richness is also provided by the textures and weaves of the fabrics, producing a relaxed and urban silhouette with the introduction of rich tones and natural textures.
Similarly, South Seas features a combination of paisleys, mixing patchwork motifs, which give movement to the fluid and sheer silhouettes.
MANGO is Spain's second largest exporter of women's fashion. Its concept is based on an alliance between a quality product, in accordance with the latest fashion trends, and an affordable price. The brand image is reinforced by its company-owned stores, which represent the calling card for the brand and create a dynamic atmosphere in accordance with the personality of its customers.