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Sunglass store Oakley's centurion outlet at Anaheim, CA

Nov '05
Accessories manufacturer Oakley Inc announced the opening of its 100th Iacon sunglass specialty store, a Sunglass Icon, at the Downtown Disney District in Anaheim, Calif. In addition to the Sunglass Icon store, a new outdoor Sunglass Designs kiosk located near the Disneyland Resort's Downtown Disney tram drop-off opened in October.

"Reaching 100 stores within Iacon organization is a significant achievement in their retail expansion strategy," said Link Newcomb, chief operating officer, Oakley Inc. "This flagship store, which will be branded as Sunglass Icon, is similar to the successful design featured at the Downtown Disney store in Orlando and provides customers an excellent location to find a wide range of Oakley products, together with other leading brands."

"They are excited to add their 100th store which strengthens their relationship with Disney," said Iacon President Jeff Obstfeld. "This Sunglass Icon will have a definitive Southern California flavor as well as a dedicated 'store-within-a-store' concept which will highlight and feature select Oakley-branded apparel, accessories and wearable electronic products."

Acquired in 2001 as a wholly owned subsidiary of Oakley, Inc., Iacon's growing chain of mall-based sunglass specialty stores currently operate under seven separate retail concepts including: Sunglass Designs, Sporting Eyes, Occhiali da Sole, Oakley Icon, Optica, Sunglass Club and Sunglass Icon. The company operates stores in the United States and Puerto Rico. Specific terms of the Downtown Disney agreement were not disclosed.

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