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Ashworth merchandise & fabrics sales at Tour Championship successful

Nov '05
California based leading golf wear maker Ashworth Inc announced that it, through its acquisition of The Game, was the exclusive on course event merchandiser for last week's TOUR Championship held at East Lake Golf Club in Atlanta, GA. Both the Ashworth and Callaway Golf Apparel brands had great success in the merchandise tent with performance fabrics, which added up to successful sales for Ashworth Inc. "They continue to experience strong results from their complete, turnkey Special Events Division for golf and other sporting events," commented Gary Sims, Ashworth Executive Vice President Sales and Marketing. In addition, The Game was the exclusive event merchandiser for this year's Presidents Cup Matches, as well as the exclusive event merchandiser for Churchill Downs and its most famous racing events, the Kentucky Derby and the Kentucky Oaks, under an exclusive merchandise vendor agreement with Licensing Partners International LLC.

Ashworth Inc is a designer of men's and women's golf-inspired lifestyle sportswear distributed domestically and internationally in golf pro shops, resorts, upscale department and specialty stores and to corporate customers. Ashworth products include three main brand extensions. Ashworth Collection is a range of upscale sportswear designed to be worn on and off course.
Ashworth Authentic showcases popular items from the Ashworth line. Ashworth Weather Systems utilizes technology to create a balance between fashion and function in a variety of climatic conditions. Callaway Golf is a trademark of Callaway Golf Company. Ashworth Inc, 2765 Loker Avenue West, Carlsbad, CA 92008, is an Official Licensee of Callaway Golf Company.

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