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Ashworth merchandise & fabrics sales at Tour Championship successful
12 Nov '05
2 min read
In July 2004, Ashworth Inc acquired Gekko Brands LLC ("Gekko"), a leading designer, producer and distributor of headwear and apparel under The Game and Kudzu brands. This strategic acquisition provides opportunity for additional growth in three new, quality channels of distribution for the Ashworth and Callaway Golf apparel brands as well as further growth from The Game and Kudzu brands' sales into the Company's three current distribution channels.
The Game brand products are marketed primarily under licenses to over 1,000 colleges and universities, as well as to the PGA TOUR, resorts, entertainment complexes and sporting goods dealers that serve the high school and college markets. The Game brand is one of the leading headwear brands in the College/Bookstore distribution channel. The Kudzu brand products are sold into the NASCAR/racing markets and through outdoor sports distribution channels, including fishing and hunting.
The Game brand products are marketed primarily under licenses to over 1,000 colleges and universities, as well as to the PGA TOUR, resorts, entertainment complexes and sporting goods dealers that serve the high school and college markets. The Game brand is one of the leading headwear brands in the College/Bookstore distribution channel. The Kudzu brand products are sold into the NASCAR/racing markets and through outdoor sports distribution channels, including fishing and hunting.
Ashworth Inc
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