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Winners of L.e.i. Model Citizen Contest announced

20
Apr '10
L.e.i. is excited to introduce the three winners of the L.e.i. Model Citizen Contest who impressed the judges and public with their leadership, ambition, intelligence, energy and altruism. These three young woman best exemplify the tenets of L.e.i., which stands for "life, energy and intelligence." The winners were handpicked by a high-profile panel of judges, including notable names from the fashion industry such as Teen Vogue Editor in Chief Amy Astley, fashion designer Rachel Roy, fashion models Chanel Iman and Ali Michael, Allan Ellinger, Chairman of Fashion Delivers, and the voting public. L.e.i. is available exclusively at Walmart stores nationwide and on Walmart.com.

After receiving over 7,000 entries and 42,000 votes for the Model Citizen Contest, Alexandra Brooks, 18, from Sachse, TX has been named as the grand-prize winner. Jazzlyn Marae, 15, of Costa Mesa, CA is the second place winner and Amy Wilson, 19, from Ashland, OR is the third runner-up.

"I am honored to be chosen as the winner of this amazing 'L.e.i. Model Citizen' contest, which is acknowledging and rewarding young women not only for their inner and outer beauty, but also because of their life, energy and intelligence," said Alexandra Brooks.

Alexandra Brooks has logged more than 225 hours of community service projects, including organizing a community garden, volunteering in a homeless shelter and participating in Operation Christmas Child. She has also donated her time to build houses in Nicaragua, all while holding a 3.7 GPA and qualifying for the National Honor Society.

As the grand-prize winner, Alexandra Brooks will receive a $100,000 college scholarship, an appearance in L.e.i.'s Fall 2010 national advertising campaign, a fashion makeover and complete L.e.i. wardrobe, Teen Vogue internship and a trip to L.A. to attend Teen Vogue's "Young Hollywood" party.

Jazzlyn Marae volunteers in a soup kitchen for the homeless and has organized two benefits for a local children's hospital. Truly multi-talented, she wrote an original song for her submission video and holds a 3.7 GPA. Amy Wilson volunteers at homeless shelters and senior citizen organizations, while pursuing her pre-Med degree at Southern Oregon University.

Jazzlyn Marae and Amy Wilson will also appear in L.e.i.'s Fall 2010 national ad campaign and receive special prizing. In addition, the three winners will be flown to L.A. for L.e.i.'s photo shoot, which will be shot by famed photographer Peggy Sirota, on April 20th.

From February 1, 2010 to March 23, 2010, young women ages 15-21 from across the country entered the contest by visiting leimodelcitizen.com, or attending one of three L.e.i. Model Citizen local events in New York, Miami and Los Angeles. Participants were required to submit a video that showcased their "life, energy and intelligence."

As one of the judges, Chanel Iman said, "I am proud to be part of this contest where young girls are rewarded for their inner beauty and outer spirit. It is an opportunity to acknowledge the importance of leadership at a young age and encourages our youth to be socially conscious leaders and role models, and therefore the next L.e.i. model citizens."

L.e.i., in partnership with the non-profit organization Fashion Delivers, also challenged the Facebook community, influential blogs and consumers to "Pay it [Fashion Forward]" through the launch of an interactive widget application, which offered contest information and a means to raise awareness for an important cause.

Jones Apparel Group Inc


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