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Hong Kong Plaza is ideal location for Tiffany

May '10
On April 29, 2010 Tiffany & Co., the world-renowned jeweler, celebrated the opening of a 6,400-square-foot store in Shanghai's Hong Kong Plaza, located on historic Huai Hai Road,one of the city's best-known destinations for luxury shopping and fashionable boutiques, and a center of business and financial services.

"Hong Kong Plaza is the ideal location for a new Tiffany store," said Rebecca Ip, vice president of Tiffany & Co. Greater China. "We look forward to welcoming both residents and visitors to the Tiffany shopping experience of quality, craftsmanship and outstanding customer service that is unique among the world's premier jewelers."

The two-level store features an exterior with architectural details of Tiffany's famous New York store, along with clear and opaque blue glass panels overlaid with a woven metal screen that together create dynamic visual effects. Inside, customers are welcomed into an elegant environment of warm woods, a crystal chandelier, stainless steel framed showcases and vitrines, custom furnishings and wall coverings, and a private sales salon.

Concurrent with the Hong Kong Plaza opening, Tiffany is opening a store at the new IFC mall in Pudong, bringing the jeweler's total number of Shanghai stores to four.

Among the TIFFANY & CO. collections offered are diamonds in legendary engagement rings and other dazzling expressions of Tiffany's diamond authority. Customers may also choose from the collections of Tiffany's exclusive designers; sterling silver jewelry of polished perfection; chic accessories and gifts. Each design is wrapped in the Tiffany Blue Box, international symbol of glamour that bestows an aura of luxury and excitement on all of life's important occasions.

Tiffany & Co. operates jewelry and specialty retail stores and manufactures products through its subsidiary corporations. Its principal subsidiary is Tiffany and Company. The Company operates TIFFANY & CO. retail stores and boutiques in the Americas,Asia-Pacific and Europe and engages in direct selling through Internet, catalog and business gift operations.

Tiffany & Co.

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