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Leo Messi & David Villa unveil F50 adiZero

17
May '10
adidas football superstars Leo Messi and David Villa proudly presented the F50 adiZero; adidas' lightest ever football boot, during a speed themed event at the Circuit de Catalunya in Barcelona. The revolutionary new boot weighs an astonishing 165 grams and features industry-leading technologies, making it the lightest and fastest adidas football boot ever made.

Lionel Messi will be the first player to wear the distinctive chameleon purple, white and electricity colourway during the 2010 FIFA World Cup.. The FIFA World Player of the Year says “I am amazed at how light the new F50 is; I can barely feel them on my feet. Speed on the pitch is a really important part of my game and wearing the world's lightest boot will hopefully make me faster and enhance my performance during the most important games of the year!”

David Villa, who will wear the black and sun version, added “Speed is such an important part of my game and I am so excited about being even faster when I'm playing in South Africa against the best in the world in just a few weeks time.”

The need for speed in modern football has never been greater, where millimetres or a fraction of a second can make the difference between winning and losing. adidas has responded to this athlete request by reinventing the rules of speed and turning the iconic F50 boot into the lightest adidas boot ever made.

Aubrey Dolan, Senior Product Manager for adidas Football comments “Players like Lionel Messi and David Villa consistently told us they wanted boots that would enable them to be faster. Players wanted to be first to the ball, so we decided that the best way forward was to make a lightweight product which could be used at the highest level.”

The F50 adiZero will be worn by players during the 2010 FIFA World Cup. The chameleon purple, white and electricity boot will be worn exclusively by Lionel Messi with Steven Pienaar (South Africa), Jozy Altidore (U.S.A), Shunsake Nakamura (Japan), Salomon Kalou (Ivory Coast), Arjen Robben (Holland) and Lukas Podolski (Germany) wearing the sun, black and collegiate gold colourway and David Villa (Spain), Samir Nasri (France), Jermain Defoe (England) and Johan Vonlanthen (Switzerland) wearing the black and sun version. The boot will hit retail on May 24th 2010 in all adidas Sport Performance stores, as well as at leading e-retailers and selected sports retailers around the world.

adidas Group


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