The new Womanity fragrance from Thierry Mugler

17 May '10

5 min read

• A technological breakthrough: the molecular extraction, an exclusive method, patented by Mane, is used in a fragrance for the first time. The method makes it possible extract the aromatic molecules of any material and to precisely reconstruct its olfactory properties, thus obtaining ingredients that perfectly preserve and express each ingredient in all its subtlety and nuance.
• Molecular extraction of fig and caviar is performed exclusively by Mane for Thierry Mugler fragrances.

An all-new creation, at once savory, sweet, and woody, with notes of the audacious and unexpected
Womanity is a warm fragrance, sharp and sweet, intoxicating and profound, fresh...First, the sweetness appears in a brilliant burst, a soaring, sybaritic flight: fig, with its juicy, fruity flesh, its diaphanous milkiness. Then, a cheeky note of savory: subtle, troubling, almost animal - caviar. Mordant and magnetic. Finally, the elegance of a woody accord. Green, sensuous, pure. Fig wood and leaf. An eau de parfum by Mane, based on an idea by Fabrice Pellegrin.

A "Woman & Beauty" fragrance line will accompany the perfume launch. Four products, each enriched with natural fig extracts to pamper the skin, will offer sensuous, fruity freshness.

The perfume will be released in a sneak preview through womanity.com in mid-June, and will be available worldwide through authorized retail outlets later in the summer.

An environmentally friendly launch attuned to the values of Thierry Mugler and the Clarins Group
The development of the Womanity fragrance was subject to a precise environmental evaluation and designed to minimize environmental impact. This approach manifests the environmentally responsible attitudes of the Thierry Mugler brand and the Clarins group, first expressed in 1992 with the launch of Angel, which came in a refillable bottle that could be replenished at the Source.

The Womanity fragrance keeps packaging to a minimum, presented in a box that is both recycled and recyclable, with no inner holders or paper inserts. Its sustainable Eco-Source bottle may be refilled indefinitely.

The Womanity fragrance, taking dialogue between the brand, its fans, and users of the site to new heights
Designed to nourish womanity.com, the Womanity fragrance offers a new source of inspiration for the women's community. Other forms of expression related to femininity should enrich the Womanity concept in the future, such as special editions, new versions of the fragrance, or other objects, as well as fashion items or new ideas for collective media projects and technologies.

"More and more, the current internet-savvy generation is seeking ways to express itself and to participate in the development of brands it likes. Therefore, we are seeking to capitalize on the web as a force for nourishing and continuing to build our relationship with our fan base, to bolster our creativity, and to open new horizons for the Thierry Mugler brand. In the future, Womanity will evolve to become a brand that brings together media, design, and products, fusing the creativity of the Thierry Mugler brand and its designer with ideas generated by users of the site and fans of the brand,", explains Joël Palix, President of Thierry Mugler.

Clarins

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