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Global Design to design SKECHERS bag line
19 May '10
2 min read
SKECHERS USA, Inc., a global leader in the lifestyle footwear industry, announced that it has signed a licensing agreement with Global Design Concepts to design, produce and distribute SKECHERS-branded backpacks, messenger and tote bags for men, women and kids.
Ready for Fall 2010 delivery, this new SKECHERS Bags line will include a wide range of products constructed with quality, durable materials branded with SKECHERS' iconic logo. From small, trend-driven bags to larger, more functional backpacks, laptop and messenger bags, the collection will meet the needs of a wide demographic.
“It's our goal to continue leveraging the branding power of SKECHERS to reach our consumers across an increasingly diverse assortment of product categories,” stated Michael Greenberg, president of SKECHERS. “Global Design Concepts is an expert manufacturer and distributor in the bags category, and we're excited that this partnership provides women, men, and kids with new, exciting ways to accessorize their SKECHERS footwear purchases.”
“We've wanted to partner with SKECHERS because the brand has a remarkably strong extensive reach,” said Dan Sabbah, president and CEO of Global Design Concepts. “SKECHERS is a perfect match for our quality product, and we feel consumers who love SKECHERS footwear will be very excited about the new line of branded bags launching soon.”
SKECHERS Bags will be available in department, specialty, sporting goods, and general athletic footwear stores throughout the United States and Canada.
“Global Design Concepts caught our eye with their exciting design flair,” explained Paul Flett, senior vice president of licensing at SKECHERS. “Combine that with a passion for innovation and great grasp of our brand DNA, and it's clear why they represent a welcome addition to our growing portfolio of high quality licensees.”
In addition to Global Design Concepts, SKECHERS has partnered with licensees to produce a wide range of products including children's apparel, sunglasses, legwear, medical scrubs, and leather accessories. The Company is currently negotiating with additional licensees both domestic and abroad and continues to seek out partnerships and opportunities that will bring the SKECHERS brand to new product segments around the globe.
Ready for Fall 2010 delivery, this new SKECHERS Bags line will include a wide range of products constructed with quality, durable materials branded with SKECHERS' iconic logo. From small, trend-driven bags to larger, more functional backpacks, laptop and messenger bags, the collection will meet the needs of a wide demographic.
“It's our goal to continue leveraging the branding power of SKECHERS to reach our consumers across an increasingly diverse assortment of product categories,” stated Michael Greenberg, president of SKECHERS. “Global Design Concepts is an expert manufacturer and distributor in the bags category, and we're excited that this partnership provides women, men, and kids with new, exciting ways to accessorize their SKECHERS footwear purchases.”
“We've wanted to partner with SKECHERS because the brand has a remarkably strong extensive reach,” said Dan Sabbah, president and CEO of Global Design Concepts. “SKECHERS is a perfect match for our quality product, and we feel consumers who love SKECHERS footwear will be very excited about the new line of branded bags launching soon.”
SKECHERS Bags will be available in department, specialty, sporting goods, and general athletic footwear stores throughout the United States and Canada.
“Global Design Concepts caught our eye with their exciting design flair,” explained Paul Flett, senior vice president of licensing at SKECHERS. “Combine that with a passion for innovation and great grasp of our brand DNA, and it's clear why they represent a welcome addition to our growing portfolio of high quality licensees.”
In addition to Global Design Concepts, SKECHERS has partnered with licensees to produce a wide range of products including children's apparel, sunglasses, legwear, medical scrubs, and leather accessories. The Company is currently negotiating with additional licensees both domestic and abroad and continues to seek out partnerships and opportunities that will bring the SKECHERS brand to new product segments around the globe.
SKECHERS USA Inc
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