This attitude will not only be carried out through marketing programs however. Reebok is taking this approach and ensuring that it is reflected in every aspect of the brand including product. The new EasyTone spring summer collection is every bit stylish and suave and the brand promises to come back with something even more exciting for Fall Winter 2010.
Reebok started its operations in India in 1995. Headed by Managing Director Mr. Subhinder Singh Prem, Reebok India has a pan-India presence and is the market leader with 950 exclusive stores. The company's brand vision is fulfilling potential, its mission – Always challenge and lead through creativity. Reebok has a 1000 member strong instructor alliance in India. Reebok supports its fun with fitness philosophy through their global tie-up with Cirque De Soleil for Jukari – Fit to Fly fitness program and in India with a fun Reebok Bollywood Workout launched in association with Modern Dance Guru Shiamak Davar.
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