Home / Knowledge / News / Fashion / Musical artists embody pioneering spirit of Levi's brand

Musical artists embody pioneering spirit of Levi's brand

25
May '10
The Levi's brand continues in its tradition of bringing great jeans and great music together with launch of "Levi's Pioneer Sessions: The Revival Recordings" - a new and innovative campaign that champions musical artists who embody the pioneering spirit of the Levi's brand.

An original series of musical recordings by a diverse roster of talented musicians, "Levi's Pioneer Sessions: The Revival Recordings" features remakes of hits from past decades inspired by renowned artists. The first two songs in the series will be released this week – hip hop superstar, Nas, covering "Hey Young World" by hip hop trailblazer Slick Rick and folk rock duo, The Swell Season's rendition of the 70s disco hit, "Young Hearts Run Free" by Candi Staton.

Beginning today through the first of July, The "Levi's Pioneer Sessions: The Revival Recordings" series features the release of two singles each week by an exciting score of bands that includes:

ARTIST - SONG
Nas - "Hey Young World" by Slick Rick
The Swell Season - "Young Hearts Run Free" by Candi Staton
She & Him - "Fools Rush In" by Rick Nelson
The Dirty Projectors - "I Dreamed I Saw St. Augustine" by Bob Dylan
Colbie Caillat - "Maria" by Blondie
The Shins - "Goodbye Girl" by Squeeze
Raphael Saadiq - "It's A Shame" by The Spinners
Bomba Estereo - "Pump Up the Jam" by Technotronic
Jason Mraz - "Spirit in the Sky" by Norman Greenbaum
John Legend and the Roots - "Our Generation" by Ernie Hines

Details regarding the remaining artists who are going to complete the current roster of releases will be announced in the weeks to come.

"Slick Rick is my personal favorite MC," said Nas. "This record opened my eyes to how big hip-hop could become and Levi's Pioneer Sessions gave me the freedom to re-connect with the record in a new way."

"When I was a kid, my mother used to play this record all the time so I was excited about the opportunity to recraft it as part of Levi's Pioneer Sessions," said Swell Season's Glen Hansard on the group's remake of Young Hearts Run Free. "She taught us all the lyrics to this song. It feels great, and it reminds me of my mother."

In addition to the new original remakes, the Levi's brand will also release exclusive photos, interviews with the artists, and behind-the-scenes footage from their studio recording session, all available for download at www.levi.com.

"This campaign brings together influential musical pioneers of today with some of the most iconic musicians of all time," commented Doug Sweeny, VP, Levi's Brand Marketing. "We are excited to work with such an inspirational group of musicians while providing a platform for music fans to check out remakes of original iconic songs."

The "Levi's Pioneer Sessions: The Revival Recordings" launches on the heels of Levi's annual music festival the Levi's FADER Fort. Widely acclaimed as one of the best showcases for new music, the Levi's/FADER Fort has established its annual presence in Austin, Texas as the ultimate retreat for music lovers. Both programs reinforce Levi's role as an original pioneer within the music and fashion industries.


Must ReadView All

Pic: Shutterstock

Textiles | On 22nd Feb 2020

Pharr sells Pharr High Performance to Coats Group

Pharr, a provider of differentiated textile products and assorted...

Pic: Shutterstock

Textiles | On 22nd Feb 2020

TOAI highlights importance of textiles in auto industry

The first edition of the conference 'Textile Opportunities in a...

Pic: Shutterstock

Textiles | On 22nd Feb 2020

Cocona's 37.5 fibres to have new biodegradable additive

All of the 37.5 staple fibres and filament yarns by Cocona, will now...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Trade buzz: This could be a landmark budget

Dharmendra Shah, Ozone PB Spintex Limited

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Top executives, Retailers

Top executives
Retailers

Weak rupee breeds inflation

Abhishek Dhanuka,

Abhishek Dhanuka

Vyom International Pvt Ltd, established in 2002, is one of Surat's leading ...

Jason Remnant,

Jason Remnant

<div>Xaar plc develops digital inkjet technology; it designs and...

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries is into manufacturing of textile process house machines, ...

Daniel Odermatt, Ventile

Daniel Odermatt
Ventile

Ventile is a registered trademark used to brand a special high-quality...

Mary-Cathryn Kolb, Brrr°

Mary-Cathryn Kolb
Brrr°

Atlanta-based private start-up Brrr° was founded in 2014 to develop...

Chunyi Zhi, City University of Hong Kong

Chunyi Zhi
City University of Hong Kong

<div><b>Chunyi Zhi</b>, associate professor in the Department of Materials ...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search