Home / Knowledge / News / Fashion / Inditex fashion brand, Zara, enters Indian market

Inditex fashion brand, Zara, enters Indian market

28
May '10
Spain's fashion brand, Zara, will enter Indian markets with its first-ever flagship outlet in Saket, New Delhi.

A wing of Spain's Inditex group, Zara will span over an area of 1,500 square metres in the CityWalk shopping centre and it will open to public after a day of celebrations, which will include a celebrity fashion show and presence of Bollywood stars.

Following the celebrations, Zara, Spain's most famous retailer will commence its work on observing the early customer response as they have found the Indian market to be the most challenging till date.

Despite innovating speed fashion, a term used for quick dispatch of small and hurriedly assembled batches of economical catwalk-inspired apparels to thousands of shops, Inditex has taken a slow approach towards entering India, second most populated market. It will launch only one more outlet in Mumbai during this year.

With its presence in China since 2006, Zara already has 78 stores and just last year launched 41 new flagship outlets.

For Inditex, foraying in to the Indian market was the most planned step and therefore will not have the same scale of operations as seen in China.

However, they do expect that the Indian market will turn in to the company's most vital market, owing to its population size, number of big cities and the fact that, India has a huge and increasing middle-income group populace.

Despite being similar to China in almost all respects, India is a difficult market to venture for foreign retailers, especially fashion brands. Shopping malls and galleries favoured by brands such as Zara remain lack western measures.

More so, foreign retailers were also controlled from franchising in the country till 2006, when the country underwent a change in laws and started permitting 51 percent foreign-controlled joint ventures. For instance, Inditex has signed a deal with Trent Limited, a part of Tata group, for its Indian market exposure.

In 2009, Inditex's total sales increased to 11,084 million euros. By the end of its fiscal year, the company owned 4,607 stores across 74 countries, including the 343 stores it launched in 2009.

Fibre2Fashion News Desk - India


Must ReadView All

Pic: Shutterstock

Textiles | On 17th Feb 2020

Vietnam textile firms urged to source from Malaysia, India

Pham Xuan Hong, president of Ho Chi Minh City’s textile association,...

Pic: Shutterstock

Textiles | On 17th Feb 2020

Myanmar to initiate measures to improve trade strategies

Myanmar will take measures to raise overseas demand for indigenous...

Pic: PaCT

Apparel/Garments | On 17th Feb 2020

IFC portal to monitor resource usage in Bangla RMG sector

The International Finance Corporation (IFC) has developed PaCT...

Interviews View All

Karan Toshniwal, Orange O Tec

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Abhishek Samdaria, Reflete

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Vidhyaa Shankar. S, A Ganapathi Chettiar

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Milva Morani,

Milva Morani

Brighi Technologies began in 1970 with trading and repairing sewing...

Nuria Estape,

Nuria Estape

Archroma is a global colour and specialty chemicals company headquartered...

Mark Tokuhara,

Mark Tokuhara

Japan-based FitJoy, a shoe brand for women, has been in the footwear...

Mr Ambrose Chan, DSG International (Thailand) PLC

Mr Ambrose Chan
DSG International (Thailand) PLC

Giorgio Mantovani, Corman S.p.A

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Marcel Alberts, Eurofibers

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Sweta Tantia, Tahweave & Garo

Sweta Tantia
Tahweave & Garo

Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...

Sneha Arora, Label Sneha Arora

Sneha Arora
Label Sneha Arora

Sneha Arora, an alumnus of National Institute of Fashion Technology,...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search