Home / Knowledge / News / Fashion / Zoop promotes Disney Pixar Toy Story 3 collection

Zoop promotes Disney Pixar Toy Story 3 collection

12
Jun '10
The popular characters from Disney Pixar's Toy Story are set to adorn a limited edition of Zoop watches from Titan - the leader in the Indian watch industry. Engaging young fans ahead of the Toy Story 3 theatrical release in India, Buzz Lightyear, Woody, Rex and the Aliens will be seen in seven colorful and cool styles of limited edition Zoop watches, the children's watch brand from Titan.

“We are excited about the upcoming release of Toy Story 3 and the popularity of the characters are as enduring as they are since the first film was released in 1995. At Disney, we continue to bring alive unique experiences to Indian kids and families with engaging stories and characters which is at the heart of everything we do at Disney,” said Vijay Subramaniam, Executive Director, Disney India Media Solutions and Alliances. “This unique opportunity with Titan Zoop, sees Disney's beloved characters applied in a new, innovative and compelling way.”

Ms. Shyamala Ramanan, Sr. Marketing Manager, Titan Watches said, “Every Zoop watch has a story in it and we are delighted to work with Disney given their strong storytelling heritage and endearing characters. Nothing connects better with a kid than strong stories, themes and characters that they can relate to. Every Zoop watch is designed keeping in mind the playfulness, vivid imagination and the cool attitude that today's children exhibit. Brand Titan has already made its place in the heart of adults and we are certain that Zoop will take it to the next level amongst kids.”

Each Zoop watch from the Toy Story collection captures the essence of the Toy Story characters. The colour schemes of the watches are developed keeping in mind the vibrant and bold colours of the characters, be it the unique straps or the stylish dials. The collection has been designed and crafted with great attention by Titan Design studio in close consultation with Disney.

Young consumers who buy a Zoop Toy Story product will be eligible to participate in a contest to win a once-in-a-lifetime holiday to Hong Kong Disneyland. To enter, kids will be required to sketch their dream watch and answer simple questions about Toy Story and Titan Zoop. Prizes up for grab include 3D movie tickets for Toy Story 3, Disney VCDs, Zoop watches and the main prize draw of one lucky winner along with his/ her parents to win the ultimate fan experience to go to Hong Kong Disneyland.

Zoop watches are designed keeping the young consumers in mind and taking into account their point of view on what they want in a watch as opposed to an adult's view on kid's watches. The creative and fun designs of the Zoop watches - are the outcome of an extensive consumer research study that revealed the deep-rooted need in today's children to stand out and command attention. Each watch from Zoop caters to this desire and fits well with the brand proposition of “Be a star”.

Zoop will undertake an extensive 360 degree marketing campaign to promote the Disney Pixar's Toy Story limited edition watches. Each Zoop watch comes with a warranty of one year and the materials used in manufacturing these watches are child friendly and ensure maximum safety.

Titan Industries Limited, a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO) commenced operations in 1987 under the name Titan Watches Limited. In 1994, Titan Industries diversified into Jewellery and more recently into Prescription Eyewear with Titan Eye+.

Titan Industries Limited


Must ReadView All

Pic: Shutterstock

Textiles | On 20th Feb 2020

An Industry Goes Viral

When the novel coronavirus, now called COVID-19, was first detected...

Pic: Shutterstock

Textiles | On 20th Feb 2020

Rising global import of sacks and bags

Overall trade of sacks and bags (for packaging of goods) has been...

Pic: freemind-production / Shutterstock.com

Retail | On 20th Feb 2020

Authentic Brands announces acquisition of Forever 21

Authentic Brands Group (ABG), a global brand development, marketing,...

Interviews View All

Sanjay Yagnik, Maa Tex Speciality

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Top executives, Association

Top executives
Association

'Support and Outreach' huge relief for MSMEs

Ghanshyam Ghoghari, Kimora Fashion

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Amol Bhagwati,

Amol Bhagwati

A textile finishing solution provider, Inspiron Engineering Private...

Eric Schoeller,

Eric Schoeller

Groz-Beckert is the world's leading provider of industrial machine...

Shivani Swamy,

Shivani Swamy

The Livinguard Technology is owned by Green Impact Holding AG based in...

Davide Vigano, Sensoria

Davide Vigano
Sensoria

Sensoria is a leading developer of smart garments and IoMe (Internet of...

Johan Berlin, InvestKonsult Sweden AB

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Keith McMillen, Bebop Sensors

Keith McMillen
Bebop Sensors

Bebop Sensors' smart fabrics allows for a new level of interaction between ...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Robert Brunner, Devereux

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search