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Zoop promotes Disney Pixar Toy Story 3 collection

Jun '10
The popular characters from Disney Pixar's Toy Story are set to adorn a limited edition of Zoop watches from Titan - the leader in the Indian watch industry. Engaging young fans ahead of the Toy Story 3 theatrical release in India, Buzz Lightyear, Woody, Rex and the Aliens will be seen in seven colorful and cool styles of limited edition Zoop watches, the children's watch brand from Titan.

“We are excited about the upcoming release of Toy Story 3 and the popularity of the characters are as enduring as they are since the first film was released in 1995. At Disney, we continue to bring alive unique experiences to Indian kids and families with engaging stories and characters which is at the heart of everything we do at Disney,” said Vijay Subramaniam, Executive Director, Disney India Media Solutions and Alliances. “This unique opportunity with Titan Zoop, sees Disney's beloved characters applied in a new, innovative and compelling way.”

Ms. Shyamala Ramanan, Sr. Marketing Manager, Titan Watches said, “Every Zoop watch has a story in it and we are delighted to work with Disney given their strong storytelling heritage and endearing characters. Nothing connects better with a kid than strong stories, themes and characters that they can relate to. Every Zoop watch is designed keeping in mind the playfulness, vivid imagination and the cool attitude that today's children exhibit. Brand Titan has already made its place in the heart of adults and we are certain that Zoop will take it to the next level amongst kids.”

Each Zoop watch from the Toy Story collection captures the essence of the Toy Story characters. The colour schemes of the watches are developed keeping in mind the vibrant and bold colours of the characters, be it the unique straps or the stylish dials. The collection has been designed and crafted with great attention by Titan Design studio in close consultation with Disney.

Young consumers who buy a Zoop Toy Story product will be eligible to participate in a contest to win a once-in-a-lifetime holiday to Hong Kong Disneyland. To enter, kids will be required to sketch their dream watch and answer simple questions about Toy Story and Titan Zoop. Prizes up for grab include 3D movie tickets for Toy Story 3, Disney VCDs, Zoop watches and the main prize draw of one lucky winner along with his/ her parents to win the ultimate fan experience to go to Hong Kong Disneyland.

Zoop watches are designed keeping the young consumers in mind and taking into account their point of view on what they want in a watch as opposed to an adult's view on kid's watches. The creative and fun designs of the Zoop watches - are the outcome of an extensive consumer research study that revealed the deep-rooted need in today's children to stand out and command attention. Each watch from Zoop caters to this desire and fits well with the brand proposition of “Be a star”.

Zoop will undertake an extensive 360 degree marketing campaign to promote the Disney Pixar's Toy Story limited edition watches. Each Zoop watch comes with a warranty of one year and the materials used in manufacturing these watches are child friendly and ensure maximum safety.

Titan Industries Limited, a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO) commenced operations in 1987 under the name Titan Watches Limited. In 1994, Titan Industries diversified into Jewellery and more recently into Prescription Eyewear with Titan Eye+.

Titan Industries Limited

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