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Wills Lifestyle presents a vibrant colour splash this summer

14 Jun '10
3 min read

If you're looking to keep up with current fashion trends, or are simply after a fashion-forward wardrobe refresh, colour trends can't be overlooked. This summer, ITC's Wills Lifestyle presents an exquisite collection that is resplendent with vibrant colors, chic styles and intricate detailing, to make a collection impossible to resist. The brand complements every facet of lifestyle as it offers a complete fashion wardrobe comprising Wills Signature Designer wear, Wills Classic formal wear, Wills Sport relaxed wear, Wills Clublife evening wear and fashion accessories.

The biggest trend for the spring summer season is an explosion of colour and vitality. The international themes draw upon styling ideas using refreshing colors to create an exotic summer look. A summer story in exciting colors and prints are in vogue and set a trend across fashion genres.

Wills Lifestyle colour looks are all about bright hues which are tranquil and calming, energetic and fresh with airy vibrant tones, and delicate versatile neutrals which will transcend seasons.

The strongest colours in the spring fashion palette are Fusion coral, Summery Lemonades, Ink Indigo and Metallic blast.

Fusion coral is the warm pinky, peachy orange, the color of tropical sunsets and reminiscent of passion fruit. Wills Lifestyle offers a comfortable collection in these unusual fresh shades to unwind in style. Wills Sports presents summer dresses, cargos, tropical prints to create summer special impact.

Ink Indigo featuring the blue tone evokes memories of tropical beaches and cool clear waters. The mysterious Purple is a womanly colour that will enhance a casual wardrobe. Wills Lifestyle presents dresses, linen tops and fine knit tops in vibrant hues of these colours.

Wills Classic offers luxurious fabrics in summery Lemonades like green, lime and white Blue to brighten up the workplace. The cardigan style tops, tunics and check blended shirts in these breezy colours are a must-have to stylize your wardrobe for a perfect and elegant look.

Wills Clubwear introduces a must have collection for a glamorous evening with the Metallic influence. One chic piece dresses in chiffons and georgettes; embellished tops and denims with abstract and animal prints; Slim fit trousers and denims complete the look in the metallic sheen. Men can step out in stylishly crafted shirts and knit tops paired with metallic finished trousers.

ITC's Wills Lifestyle has been established as a vibrant fashion brand for the premium consumer. Wills Lifestyle offers a complete lifestyle wardrobe for the premium consumer, incorporating the latest fashion trends, comprising - Wills Classic work wear, Wills Sport relaxed wear, Wills Clublife evening wear, Wills Signature Designer wear, Essenza di Wills range of fine fragrances, bath & body care products and fashion accessories for both men and women. A nationwide chain of exclusive specialty stores provides the Indian consumer a truly 'International Shopping Experience' through world-class ambience, customer facilitation and clearly differentiated product presentation. Currently there are 55 Wills Lifestyle stores in 30 cities across the country, and the brand is making rapid strides in terms of expansion – doubling the number of stores over the next few years.

Wills Lifestyle

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