Home / Knowledge / News / Fashion / Pure Premium to launch this August

Pure Premium to launch this August

15
Jun '10
This August, Pure London will be launching a premium section housing high profiled contemporary womanswear designs. Taking over the lavish surroundings of the Pillar Hall at Kensington Olympia, twelve international labels will be on show including Best Behaviour, Stefanel and Mardi Jeudi.

Recent reports published by retail firm Verdict Research showed that the premium womenswear sector is set to grow by 17% to £5.5billion over the next 5 years overtaking the value sector of the market. With the state of the current economic climate, consumers are now buying fewer items, placing quality over price.

Each label in Pure Premium is handpicked and representative of the best high end boutique brands in the market. Danish brand Best Behavior, established by the designers Marie Ørberg and Malene Brøchner in 2004, will be showcasing their stunning collection. The concept of their collection is based on multifunctional design and the undisputed approach to a relaxed yet innovative silhouette, where no cut or drape is placed by chance. Their focus on simple colours, unusual cuts and cool details has made the brand one of the buyer's favourites, as it represents a commercial, yet high profiled, fashion statement.

One of Italy's largest fashion houses, Stefanel will be presenting their latest collection to buyers and retailers. Their ultra feminine designs mixed with edgy urban chic makes the collection a must have in any modern wardrobe. Since 1959 the brand has navigated the shifting fashion territory consistently delivering great design and impeccable quality.

"Pure represents a great opportunity for us to meet many buyers that could be really interested in Stefanel. The visibility that the event guarantees is exactly what we are looking for, in a time when we are watching the UK market with much focus and big expectations for our wholesale expansion.

The combination of Italian taste and quality as well as the remarkable expertise we have on knitwear, will surely catch the right attention of the operators. Stefanel is looking forward to participating" Comments Gaby Ferri of The Gallery Clothing Agency.

Pure London


Must ReadView All

Pic: Shutterstock

Textiles | On 27th Feb 2020

Australia willing to consider FTA with India on RCEP lines

Australia is willing to consider a bilateral free trade agreement...

Pic: Shutterstock

Apparel/Garments | On 27th Feb 2020

Hun Sen asks PRC garment investors not to leave Cambodia

Prime Minister Hun Sen recently again told Chinese garment sector...

Pic: B.Zhou / Shutterstock.com

Retail | On 27th Feb 2020

Retail brands restrict China operations amid COVID-19

The outbreak of COVID-19 is disrupting business dynamics in China....

Interviews View All

Janak Dhamanwala & Sunil Dhamanwala, Jansun

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Top executives, Textile industry

Top executives
Textile industry

In 10 years' time, everything will have the responsible factor integrated

Deepak Jain, Baggout

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Alexander Foll,

Alexander Foll

Germany-based H Stoll AG & Co KG manufactures flat knitting machines....

Roz Guarnori,

Roz Guarnori

FESPA Global Print Expo 2019, to be held in Munich from May 14-17, is...

Teresa Neal,

Teresa Neal

Teresa Neal, an art professional with 25 years of experience, in...

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Alfonso Marra, Klopman

Alfonso Marra
Klopman

It was in 1968 that Klopman introduced the concept of poly/cotton workwear ...

Davide Vigano, Sensoria

Davide Vigano
Sensoria

Sensoria is a leading developer of smart garments and IoMe (Internet of...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Igor Chapurin, Chapurin

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search