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'Naturally in Love' campaign successfully concludes

Jul '10
CCI China held a fashion wedding party for the winning couple of a COTTON USA online video competition, culminating a series of COTTON USA "Naturally in Love" themed promotional events over the past eight months.

CCI's "Naturally in Love" PR campaign promoted fashionable, natural U.S. cotton to Chinese consumers. The wedding, presented by fashion icon and COTTON USA ambassador Miss Xu Xiyuan (Da S), featured an exquisite all-cotton wedding dress designed by CCI, Da S and Alex Wang. The event also served to display the latest COTTON USA licensee ranges, including special COTTON USA honeymoon pieces designed with a modern art perspective. In addition, eight COTTON USA licensees organized a fashion show to honor the newlyweds. Models wore outfits by COTTON USA licensees Lotto, Ivy House, JNBY, Dazzle, Casablanca-Home, Croquis, Vigoss USA Jeans, Nautica and Dinosaur. The entire show illustrated the comfort, multi-functionality and fashion of cotton.

Approximately 136 media representatives and 70 guests, including representatives from China's cotton industry and Beijing's ATO, attended this event. The COTTON USA "Naturally in Love" campaign began in 2009 as a follow-up to the 2008 COTTON USA promotion "For Nature, Therefore the Future."

COTTON USA is the export promotions program of Cotton Council International (CCI), the overseas market promotion arm of the National Cotton Council of America. COTTON USA promotes U.S. cotton fiber and manufactured cotton products in markets around the world.

Cotton Council International (CCI)

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