Louis Vuitton's Paris luxury boutique with new collection
23 Nov '05
4 min read
Tim White-Sobieski, acknowledged as one of the most daring video artists of the contemporary scene, created "Alpha" especially for Louis Vuitton – a video installation of unprecedented breadth since it is made along the entire length of a moving stairway. Based on fiber-optic technology, the installation is displayed as a seamless piece that is 20 meters long and 2.5 meters high. The artist describes his work as a moving painting with the theme of life, seasons advancing, maturing and changing.
Danish artist Olafur Eliasson encourages visitors to reflect on their perception of the physical world. This moment of intense perception, where the spectator stops to reflect on what he or she is in the process of living, is described by the artist as a moment when one "sees oneself feeling."
His creation, entitled "Votre perte des sens" (Your loss of the senses) is a conceptual elevator allowing every visitor to create a void. In fact the artist has eliminated all sound-based and visual stimuli from the elevator which links the ground floor and the 7th floor, by covering it in a material that absorbs all sound, and by removing all lighting inside it – including the lights for the control buttons.
Finally, in January 2006, an art gallery will open on the top floor to welcome the photographer Vanessa Bancroft as guest of honor.
The French fashion designer Louis Vuitton, in 1987, it became a subsidiary of LVMH, the world's leading luxury goods group. Our company has taken full advantage of the many synergies generated within the group while retaining our identity and remaining faithful to our distinctive difference.
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