Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / Introduction of Bebe Sheer
Introduction of Bebe Sheer
Aug '10
bebe stores, inc. has introduced bebe SHEER, a new fragrance complementing the distinctive 'bebe look' that incorporates timeless quality and style with an unmistakable hint of sensuality.

“bebe SHEER has been created with the bebe woman esthetic incorporating a fresh & playful spirit with an unmistakable hint of lush florals and sensuous musk,” commented Manny Mashouf, Founder & CEO of bebe stores, inc. “This new scent captures the same seductive qualities as the bebe signature fragrance but evokes an emotion that is a little more subtle, capturing a feeling of romantic sensuality.”

Inspired by the airiness of sheer fabrics…organza, tulle and silk. The scent's top notes of citrus cocktail, apple and green floral, mix with middle notes of peony, rose, jasmine and freesia for a soft luster of sandalwood, musk and amber. Different than the bebe Eau de Parfum, the bebe SHEER fragrance is airier, more open and brighter. The perfumers, Claudette Belnavis and Jean Jacques of Takasago, used less amber notes and added fresh, lush watery fruits. In addition, the floralcy is lighter and more transparent for a delicately sexy impression.

Drawn from the sensuous curves of the female form — the heart — will continue to be the iconic representation on the packaging of bebe fragrances. It is symbolic of the central emotion that defines the bebe woman – fashion-forward and romantically playful. She's hip and cool, young and fresh and always the center of attention.

The pastel pink color on the bottle and box evoke a sense of femininity and the distinctive languid font on the packaging creates a new unique visual identity for the Eau de Parfum. The flirty bebe SHEER pattern adorns the secondary packaging with a window allowing a peak inside. Upon opening, the bottle is revealed…a curvaceous glass embodied by a pastel pink metal heart, debossed with the bebe logo. The pink pave crystal heart charm adorns the 100ml exclusively and a silver heart charm encircles the 50ml package. Both exquisite charms are discovered upon opening the package.

Like the signature bebe fragrance, which launched in August 2009, bebe SHEER was created, developed and is being produced by Inter Parfums, Inc., bebe's fragrance and beauty partner. In addition to 213 bebe doors in North America, bebe SHEER will be available for sale at over 300 Dillard's doors and approximately 350 Ulta doors. International distribution is also underway in Latin America, Europe, the Middle East, and Asia.

Commenting, Jean Madar, Chairman & CEO of Inter Parfums, stated, “We have every confidence that we will have another hit with bebe SHEER, just as we continue to have with the signature bebe scent, where strong sales were also attained in regions of the world with few if any bebe stores. With bebe SHEER, we have bottled, 'subtle sexuality', which represents another facet of the fiercely loyal bebe customer. Just as the bebe aficionado builds her wardrobe with new bebe pieces each season, she also builds her fragrance wardrobe to complement her outfits and her moods.”

bebe stores inc

Must ReadView All

Courtesy: Pexels

Textiles | On 19th Sep 2018

Punitive PRC tariffs on US goods has extra 5% on textiles

Responding to Washington’s latest duty increase in a dispute with...

Courtesy: Tecnorama

Textiles | On 19th Sep 2018

'Reliability & excellent quality are Tecnorama’s USP'

The complete reliability and excellent quality of Tecnorama systems...

Courtesy:  Stanislav Kondratiev on Unsplash

Apparel/Garments | On 19th Sep 2018

AAFA questions US tariffs on $200 bn Chinese goods

The American Apparel & Footwear Association (AAFA) has questioned...

Interviews View All

Riddhika Shah, SS Homme

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Binoy Ravjani, Hero's Fashion

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

C. Dhandayuthapani, Mag Solvics Pvt. Ltd

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Riddhi Jain,

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Urmil Arya,

Urmil Arya

Sushila International, a well established textile organisation established ...

Sham Shah,

Sham Shah

Shamal and Shamal Pvt Ltd is into manufacturing and sales of textile...

Robert Erichsen, Statex Produktions & Vertriebs GmbH

Robert Erichsen
Statex Produktions & Vertriebs GmbH

Statex Produktions & Vertriebs Gmbh, founded in 1978 and headquartered ...

Silke Brand-Kirsch, Schlegel und Partner GmbH

Silke Brand-Kirsch
Schlegel und Partner GmbH

<div>Schlegel und Partner is the market research and consultancy company...

Mohammad Hassan, Biax Fiberfilm

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Sonam & Paras Modi, SVA

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on

Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search