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Desert-inspired RAW denim hits NYFW runway
16
Sep '10
A Desert Denim theme anchored the NY RAW Special Edition Spring/Summer 2011 collection of specialist denim brand G-Star during the New York Fashion Week runway show this evening. This season's collection fused desert-inspired, functional details with a sandy-beige palette which was alternated with blue and black combinations and 3D-sculpted raw denim pieces.

With its distinctive, modernistic approach to denim design, G-Star's NY RAW Special Edition combines functionality and 3D design with traditional tailoring and craftsmanship, resulting in unique, couture-style pieces. This season, key pieces included the Kalahari dress which combines a rigid and fitted, raw denim bodice with a free-flowing parachute-style bottom section to create something fresh and unexpected, underlining G-Star's philosophy of combining contradictory elements.

Another key item is the Sinai coat, with its innovative zip-off back panel and cuffs, providing comfort and functionality. The pioneering 3D craftsmanship first displayed in the G-Star Elwood and Arc Pant is further evolved in the men's and women's Gobi Pant, that combines a voluminous 3D leg shape with enlarged back and front pockets, to create a new and distinctive silhouette. The natural stiffness of raw, untreated denim is fused with advanced pattern techniques to create rigid 3D shapes, as seen in the women's Austen Skirt and the men's Duvet Jacket.

The runway show took place at the Pier 94 exhibition space, perched over the Hudson River on the western side of midtown Manhattan. A single-stretch catwalk provided plenty of opportunity for guests to study the collection pieces. A large, wooden Arc Pant sculptural backdrop and recurring motif in the catwalk center carpet reinforced the 3D underpinnings of the collection.

The front row included actress Liv Tyler and the World's number one chess player Magnus Carlsen — both of whose images front G-Star's upcoming Fall/Winter 2010 ad campaign. Curated by photographer Anton Corbijn, the current campaign is visible in print, outdoor as well as in-store.

Notable attendees included Alan Cumming, Byrdie Bell, Chad Hugo, Cheyenne Jackson, Eric Balfour, Jay Manuel, Joe Manganiello, Kelly Osbourne, Kelly Rowland, Liv Tyler, Magnus Carlsen, Matthew Settle, Miss Jay Alexander, Natasha Bedingfield, Omarion, Ryan Leslie, Sean Garrett, Shantel VanSanten, Shontelle, Tinsley Mortimer and Tyson Beckford.

G-Star


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