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Meaghan Waller models first ever Cashmere BT wedding gown
Sep '10
A unique and breathtaking collection inspired by the courage and strength of women affected by breast cancer took to the runway in Toronto at the Seventh Annual White Cashmere Collection 2010: Fashion with Compassion, at the Art Gallery of Ontario on September 22.

Starring a brilliant cast of 15 top Canadian designers; Canada's Next Top Model, Meaghan Waller; CTV Canada AM anchor, Bev Thomson; and ET Canada's Angie Smith, the first-of-its-kind fashion show featured Cashmere BT Couture creations ranging from swimwear, hats and jewelry to cocktail, bridal and ballgowns.

Crafted entirely in 100 per cent pure, soft and luxurious Cashmere Bathroom Tissue, Canada's best-selling brand, the collection celebrates the annual return of limited-edition Pink Cashmere, a fund- and awareness-raiser for the Canadian Breast Cancer Foundation (Foundation), with twenty-five cents from the sale of every package going directly to the Foundation.

Curated by Serge Kerbel, Fashion Director of Canada's LUSH Magazine and former Fashion Editor of Vogue and GQ Russia, the White Cashmere Collection 2010 stars an eclectic line-up of established and emerging designers from across the country including:

• Zoran Dobric
• Renata Morales
• Aqua Di Lara
• Coccolily
• Orange by Angela Chen
• Aime by Monica Mei
• Ines Di Santo
• Pat McDonagh
• Paris Li
• Katrina Tuttle
• Caitlin Power
• Réva Mivasagar
• Karyn Gingras of Lilliput Hats
• Shay Lowe Jewellery Design

A Celebration of Firsts
"Cashmere is an ardent supporter of the Canadian Breast Cancer Foundation and its vision of a future without breast cancer," says Nancy Marcus, Corporate Vice President, Consumer Marketing at Kruger Products, maker of Cashmere. "We are proud to be one of the Foundation's top five national brand partners and to marry this important cause with our support of Canada's fashion community," she says.

"I'm delighted to direct this year's collection," says curator Serge Kerbel. "It's attracted many of Canada's top design talents and 2010 is no exception. In fact, this year's collection is a celebration of firsts: the first-ever swimsuit crafted in BT; our first collection to feature designers from coast to coast, including the Maritimes; and the first time the collection has engaged one model, one face for our BT Couture photography. I'm thrilled to be involved," he says.

Canada's Next Top Model, Meaghan Waller, the official face of the White Cashmere Collection 2010, took to the catwalk at the runway show, modelling the collection's first ever Cashmere BT wedding gown by designer, Ines Di Santo.

"It's an honour to align with this important project. Breast cancer affects women and families across the country and around the world," says Canada's Next Top Model, Meaghan Waller. Designer Ines Di Santo agrees, "Fashion designers rarely get the opportunity to combine our passion for fashion with breast cancer awareness-raising. This is an exciting and rewarding opportunity," she says.

The White Cashmere Collection 2010 will also be displayed in the The Bay's Toronto and Montreal flagship store windows throughout October, Breast Cancer Awareness month.

White Cashmere Collection

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