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Heidi Klum for New Balance Collection to hit Amazon

08
Oct '10
Amazon.com announced the “Heidi Klum for New Balance” collection is now available exclusively at Amazon.com.

“Like so many of our customers, Heidi is a busy mom who cares about fashion and ease in equal measure. The line is amazing – gorgeous fabrics, incredibly styled – and we're thrilled to be launching it in the Amazon Clothing Store,” said Cathy Beaudoin, vice president, Apparel, at Amazon.

The “Heidi Klum for New Balance” collection includes tunics, knits, woven tops, leggings and outerwear pieces, all created for active women and featuring high-end fabrics, such as cashmere blends, cottons and silks.

“Finding and making the perfect basic is a major challenge, and I think with this collection we rose up to that challenge. When I gave the Project Runway designers the opportunity to create a look for my collection, they thought it would be easy but soon realized how hard it is! A great basic with an interesting twist is special and catches the eye--it makes you want to turn to it in your wardrobe again and again,” said Klum.

“I think this collection does achieve that perfect blend of versatility and uniqueness. I'm also excited to have partnered with Amazon. I love the convenience of shopping online on my own time and having packages delivered to my doorstep – it doesn't get much easier than that!”

The “Heidi Klum for New Balance” collection is available in the United States and in the United Kingdom, Germany, France and Japan later in the month, all exclusively on Amazon.

Amazon


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