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Nonprofit Greens the runway to raise environmental awareness
13
Oct '10
This season, green is the new black. Los Angeles-based nonprofit, the Green Youth Movement (GYM) will be presenting The Green Initiative Humanitarian Fashion Show at 2 p.m. on Saturday, October 16th, 2010 at Sunset Gower Studios in Hollywood, California. As part of Los Angeles Fashion Weekend, this highly anticipated event aims to celebrate sustainable living by showcasing collections from eco-friendly designers. THE GREEN INITIATIVE is positioned to prove that fashion and sustainability can go hand-in-hand, and that eco-conscious alternatives can be just as “haute” on the runway.

Produced by The Gallery Los Angeles, THE GREEN INITIATIVE will feature collections from sustainable designers such as Emily Factor, Jonano, Kristinit and Keok'jay. All designs utilize sustainable materials and are responsibly produced – just the kind of environmentally sound solution that the Green Youth Movement advocates in its mission to promote sustainable living and green education amongst the younger generation.

“THE GREEN INITIATIVE is an opportunity to communicate the importance of living sustainably to the next generation of consuming adults,” says 18-year-old Ally Maize, founder of the Green Youth Movement. “We want people to reduce, reuse, recycle and rethink the choices they make every day in every aspect of their lives, including fashion.”

Proceeds from THE GREEN INITIATIVE will go directly to continuing the support of Green Youth Movement's active projects and initiatives. THE GREEN INITIATIVE will also give guests a sneak peek of GYM's “GREEN DREAM PROJECT” which is an effort to encourage teens to recycle holiday dresses by donating them to less fortunate students. “Fashion is such a big part of youth culture and serves as an ideal means of raising global awareness of sustainable living,” adds Chloe Mills, GYM's 16-year-old president. “We hope THE GREEN INITIATIVE gets people excited about being green and making environmentally-conscious lifestyle choices.”

Green Youth Movement (GYM)


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