Battle of trademark that Queen Trelise Cooper is likely to draw against namesake young Arrowtown designer, Tamsin Cooper seems to heat up the fashion scene here.
Trelise claims ten year lead time to her advantage as she prepares for the legal battle opposing the Intellectual Property Office ruling that allowed a small startup Tamsin Cooper register her own name as the trademark for her silk fashion accessories.
Trelise adds that her brand namesake will only lead to confuse buyers dedicated to her brand.
Tamsin, on the other hand says she was born with her name while Trelise picked 'Cooper' on getting married.
Tamsin Cooper launched her label two years ago, assisted by her father and sister and employs one part-time staff member - a dispatcher.
Her sales of hand-embroidered accessories, including scarves, wallets, bags, sleepwear and brooches reached about $300,000.
She added silk velvet coats and skirts in her line this year that went out of stock in a fortnight of its launch.
A mother and an entrepreneur, Tamsin does not seek to be a multimillionaire and feels she's no threat to anyone.