Rosenberg pitches Google versus Vanity Fair to Prada as Ad media
Dec '05
Explaining the cost benefit analysis, Rosenberg said 'Prada' brands appearing alongside search results will cost about 28 cents on pay per click basis compared to about 10 cents to reach each reader of Vanity Fair having about 1.1 million circulation in hard copies that cost anywhere between $100,000 and $110,000.
Prada gets propective buyer for their bag when their ad appears on Gooogle, whereas full page company ad may or may be seen, argued Rosenberg.
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