Home / Knowledge / News / Fashion / Elyse Taylor as O'Neill's Global Brand Ambassador
Elyse Taylor as O'Neill's Global Brand Ambassador
01
Jun '11
O'Neill, the original California surf, snow and youth lifestyle brand, announced the extension of its partnership with international supermodel Elyse Taylor through 2012. In addition to serving as the international face of O'Neill in all advertising and marketing campaigns, Taylor will represent the brand at special events worldwide and assist in the design of a new exclusive swim collection, O'Neill by Elyse Taylor.

Born in Vaucluse, Sydney, Taylor is one of today's most coveted young models. She will make her first international appearance for O'Neill as a judge at O'Neill's "One Way Runway" event on June 9th in Ibiza, Spain. As part of a high profile panel of judges, Taylor will judge twelve lucky finalists modelling O'Neill's new technically advanced Superkini, a revolutionary bikini with 200% more grip than a standard bikini.

To demonstrate the Superkini's function, finalists must jump off the end of a 'One-Way Runway,' situated on a cliff overlooking the ocean, to win the ultimate prize package. The competition, launched on Facebook in April, has already attracted over 45,000 returning visitors, over 1800 entries across the world, and over 32,000 votes for model favorites.

"After working with Elyse over the past year in the U.S., we couldn't be more excited to have her on board on a global level," said Cedar Carter, Director of Marketing for O'Neill Girls. "Her signature collection is absolutely beautiful. She is a truly talented individual and we can't wait to see what the next year brings."

Taylor's expertise on the runway will carry her from judge and model to designer for the brand, as she takes on a more creative role co-designing an exclusive swimwear collection, O'Neill by Elyse Taylor. Debuting across the United States, Europe and Australia for Spring/Summer 2012, the O'Neill by Elyse Taylor collection consists of nine styles featuring high-end Italian fabrics, unique patterns, and feminine and vintage inspired details. Hues of grey and peach are prominent across styles, from bandeaus and sleek bra tops to specially cinched bottoms; and many pieces are meant to be mixed and matched.

"It has been great working with O'Neill over the past year and I'm honored to have the opportunity to get even more involved with the brand," said Taylor. "Growing up along the coast, the water and the beach were always part of my life, so it's great to work with an international brand that represents so many of my passions."

"This will be the very first time I've designed, and I'm thrilled to see another side of this industry," added Taylor. "The O'Neill by Elyse Taylor collection is all about simple, classic style: flattering, comfortable and sophisticated."

O'Neill


Must ReadView All

AmCham Cambodia cautions US against possible sanctions

Apparel/Garments | On 22nd Sep 2018

AmCham Cambodia cautions US against possible sanctions

In a letter to US lawmakers, the American Chamber of Commerce...

Courtesy: ycloset

Apparel/Garments | On 22nd Sep 2018

Alibaba invests in clothes sharing platform Ycloset

Chinese garment sharing platform YCloset has completed an undisclosed ...

KG cracker; courtesy: Ineos

Textiles | On 22nd Sep 2018

Ineos to invest £60 mn in the UK to expand production

Ineos has announced plans to invest £60 million to expand its...

Interviews View All

Jim Desai, Blaiva Fabricaa

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Dharmendra Shah, Ozone PB Spintex Limited

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Cindy McNaull, Cordura

Cindy McNaull
Cordura

We have broad range of options in durable fabrics

Anupam Arya,

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Tina Antoniades,

Tina Antoniades

India-headquartered Lulu &amp; Sky is a rapidly escalating brand with the...

Nitesh Mittal,

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Mark Brill, Birmingham City University (BCU)

Mark Brill
Birmingham City University (BCU)

<div>A technological breakthrough could see people getting messages about...

Kazuaki Yazawa, Purdue University

Kazuaki Yazawa
Purdue University

Scientist <b>Kazuaki Yazawa</b> has developed thermoelectric semiconductor ...

Johan Berlin, InvestKonsult Sweden AB

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Amiben Shroff, Shrujan

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search