Home / Knowledge / News / Fashion / Off-White retains top position in Q4 Lyst Index

Off-White retains top position in Q4 Lyst Index

Feb '20
Pic: Shutterstock
Pic: Shutterstock
Virgin Abloh’s street fashion brand Off-White has retained its top position as fashion's hottest brand in Q4 Lyst Index. Gucci gained one position and is ranked at number 2 in the Index. The biggest gainer as per the Lyst Index was Moncler, which jumped ten positions to number 4. The Lyst Index is a quarterly ranking of fashion’s hottest brands.

Milan-based label Off-White is described by Abloh as “the grey area between black and white as the colour off-white.” Off-White continues to rule the fashion world with its innovative offerings including collection of graphic tees, hoodies, sneakers, accessories.

Canada Goose made debut appearance in the Lyst Index top 20, ranking at number 18 compared to previous quarter's 32nd position.

Gucci’s GG belt was again the world’s hottest fashion product. Bottega Veneta's The Pouch mini leather clutch and Balenciaga’s Hourglass top handle bag were in quick succession in product categories.

The top womenswear products in the list included Prada's Monolith leather boots, Acne Studios’ multi check scarf, Bottega Veneta’s The Pouch mini leather clutch, Spanx’s faux leather leggings, Balenciaga’s Hourglass top handle bag, Dr Martens’ Farylle ribbon lace chunky leather boots, UGG’s Scuffette II slippers, and Arket’s down puffer coat.

In menswear product section, topping the list is Moncler’s $1,200 Maya Jacket, followed by Gucci’s GG wool jacquard scarf. Other products mentioned in the list incldue Alexander McQueen’s exaggerated-sole leather trainers, Moncler’s Down Gui vest, Yeezy’s 500 Stone sneakers, Stone Island’s cargo trousers, Acne Studios’ Face-Patch beanie, Nike's Air Force 1 Para-Noise trainers, Off-White’s Diag Waterfall Over hoodie, and Barbour’s Chelsea Sportsquilt jacket.

Fashion companies which made it to the top 20 in Q4 are Gucci, Balenciaga, Moncler, Versace, Fendi, Prada, Valentino, Saint Laurent, Burberry, Stone Island, Nike, Givenchy, Bottega Veneta, Vetements, Yeezy, Acne Studios, Canada Goose, Dr Martens and Loewe.

To compile the results, global fashion search platform Lyst analyses the online shopping behaviour of more than nine million shoppers a month searching, browsing and buying fashion across 12,000 designers and stores online. The formula behind The Lyst Index considers global Lyst and Google search data, conversion rates and sales, as well as brand and product social media mentions and engagement statistics worldwide over a three-month period. As part of Q4 results it was found that shoppers were more inclined towards non-seasonal products.

Fibre2Fashion News Desk (RKS)

Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 21st Feb 2020

France unveils environment score system for apparel

France has launched a system under which apparel may now display a...

Pic: Asia Pacific Rayon

Textiles | On 21st Feb 2020

APR’s new viscose rayon production facility inaugurated

The president of Indonesia, Joko Widodo, has inaugurated Indonesia's...

Pic: II.studio / Shutterstock.com

Fashion | On 21st Feb 2020

Re-commerce gaining momentum in India

The hazards of fashion industry are well-known, and to curb its...

Interviews View All

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

The mid-term review of FTP is progressive, growth oriented

Textile industry, Head honchos

Textile industry
Head honchos

GenNext is slowly but surely adapting to global trends and practices

Abhishek Samdaria, Reflete

Abhishek Samdaria

GST will certainly reduce a lot of paperwork in future

Carolin Russ,

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Madhu Sudhan Bhageria,

Madhu Sudhan Bhageria

Incorporated in August 1990, Filatex India Ltd manufactures manmade...

Sandip Bhojani, Manthan Patel,

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Daniel Kaye, RocketLife

Daniel Kaye

<div>RocketLife, an award-winning developer of breakthrough visual...

Justin Chan & Shyam Gollakota, University of Washington

Justin Chan & Shyam Gollakota
University of Washington

A fabric that can store data without any electronics or batteries has been ...

Karl Zelik, Vanderbilt University

Karl Zelik
Vanderbilt University

A team of engineers at the Vanderbilt University has designed a smart...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Igor Chapurin, Chapurin

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Sarah Denise Cordery, Sarah Denise Studio

Sarah Denise Cordery
Sarah Denise Studio

Manchester, England-based Sarah Denise Studio provides relevant fashion...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search