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Off-White retains top position in Q4 Lyst Index

Feb '20
Pic: Shutterstock
Pic: Shutterstock
Virgin Abloh’s street fashion brand Off-White has retained its top position as fashion's hottest brand in Q4 Lyst Index. Gucci gained one position and is ranked at number 2 in the Index. The biggest gainer as per the Lyst Index was Moncler, which jumped ten positions to number 4. The Lyst Index is a quarterly ranking of fashion’s hottest brands.

Milan-based label Off-White is described by Abloh as “the grey area between black and white as the colour off-white.” Off-White continues to rule the fashion world with its innovative offerings including collection of graphic tees, hoodies, sneakers, accessories.

Canada Goose made debut appearance in the Lyst Index top 20, ranking at number 18 compared to previous quarter's 32nd position.

Gucci’s GG belt was again the world’s hottest fashion product. Bottega Veneta's The Pouch mini leather clutch and Balenciaga’s Hourglass top handle bag were in quick succession in product categories.

The top womenswear products in the list included Prada's Monolith leather boots, Acne Studios’ multi check scarf, Bottega Veneta’s The Pouch mini leather clutch, Spanx’s faux leather leggings, Balenciaga’s Hourglass top handle bag, Dr Martens’ Farylle ribbon lace chunky leather boots, UGG’s Scuffette II slippers, and Arket’s down puffer coat.

In menswear product section, topping the list is Moncler’s $1,200 Maya Jacket, followed by Gucci’s GG wool jacquard scarf. Other products mentioned in the list incldue Alexander McQueen’s exaggerated-sole leather trainers, Moncler’s Down Gui vest, Yeezy’s 500 Stone sneakers, Stone Island’s cargo trousers, Acne Studios’ Face-Patch beanie, Nike's Air Force 1 Para-Noise trainers, Off-White’s Diag Waterfall Over hoodie, and Barbour’s Chelsea Sportsquilt jacket.

Fashion companies which made it to the top 20 in Q4 are Gucci, Balenciaga, Moncler, Versace, Fendi, Prada, Valentino, Saint Laurent, Burberry, Stone Island, Nike, Givenchy, Bottega Veneta, Vetements, Yeezy, Acne Studios, Canada Goose, Dr Martens and Loewe.

To compile the results, global fashion search platform Lyst analyses the online shopping behaviour of more than nine million shoppers a month searching, browsing and buying fashion across 12,000 designers and stores online. The formula behind The Lyst Index considers global Lyst and Google search data, conversion rates and sales, as well as brand and product social media mentions and engagement statistics worldwide over a three-month period. As part of Q4 results it was found that shoppers were more inclined towards non-seasonal products.

Fibre2Fashion News Desk (RKS)

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February 2020

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