Prada tops Q4 2023 The Lyst Index, The Row's Margaux bag hottest item

Prada opened Pradasphere II public exhibit in Shanghai; announced a collaboration with Axiom Space on NASA’s lunar spacesuits; and released holiday campaign starring American actress and singer Maya Hawke, British actor Damson Alade-Bo Idris, English actor Louis Partridge and South Korean actress Kim Tae-Ri.

Prada’s subsidiary Miu Miu ranked second, with demand for its kitten heels rising by 49 per cent on Lyst in November. It hosted the Miu Miu Club event in Tokyo with Canadian actress and model Ever Anderson; dropped Holiday Campaign with British actor Emma-Louise Corrin; and hosted Miu Miu Select event in New York with American model Emily Ratajkowski.

Spanish luxury fashion house Loewe specialising in leather goods, clothing, perfumes and other fashion accessories ranked third, followed by Milan-based fashion house Bottega Veneta (fourth), Italian luxury fashion house Moncler (fifth), French fashion brand Saint Laurent (sixth), Italy’s Versace (seventh), France’s Jacquemus (eighth), British fashion house Burberry (ninth) and Italy’s Valentino (tenth).

A year on from the controversy surrounding two campaigns, Spain’s Balenciaga jumped a further two places up the Index into the twelfth position. In December, Balenciaga hosted its pre-Fall 24 show on a closed-down street in Los Angeles in front of guests including Kim Kardashian, Lil Wayne and Nicole Kidman.  Demand for Balenciaga products increased by 7 per cent on Lyst this quarter.

In the eighteenth place, New York City-based fashion label The Row made its debut in The Lyst Index hottest brands ranking, with demand increasing by 93 per cent this quarter.

The Row’s Margaux bag was the hottest product in Q4 2023. Retailing between $3,490 and $6,850, searches for the hard-to-find tote bag spiked by 63 per cent in the quarter alone and were up by 198 per cent year on year.

Victoria Beckham entered the index as a breakout brand to watch. Following the launch of the Beckham documentary on Netflix, searches spiked by 68 per cent on Lyst in October, driven by demand for the viral ‘My Dad Had a Rolls-Royce’ T-shirt and the Frame Buckle belt, the quarter’s second hottest product.

Belts are re-emerging as a hot category, an accessible fix for customers looking to buy into luxury brands on a budget. Once dominated by Gucci—whose double G logo belt has appeared eight times in The Lyst Index—the designer belt category has been befitting from a 28-per cent rise in demand over the past quarter.

Fibre2Fashion News Desk (DS)