Home / Knowledge / News / Fashion / PVH Corp names Marie Gulin-Merle chief digital officer

PVH Corp names Marie Gulin-Merle chief digital officer

May '19
Pic: PVH
Pic: PVH
PVH Corp, an apparel company and owner of brands such as Calvin Klein, Tommy Hilfiger, Van Heusen, Speedo, and Izod, has given the charge of the newly created role of PVH Chief Digital Officer (CDO) to Marie Gulin-Merle, who already holds the position of chief marketing officer, Calvin Klein. She will lead PVH’s global digital strategy and transformation.

As chief digital officer, Gulin-Merle will lead PVH’s global digital strategy and transformation. She will focus on defining and executing the company’s strategic priorities to drive consumer engagement and invest in and evolve how it operates by leveraging technology to be dynamic, nimble and forward-thinking.

“The world becomes increasingly more technology dependent and the retail landscape continues to change, making the role of CDO more important than ever to our business success,” said Mike Shaffer, PVH chief operating and financial officer. “We believe this newly created role will fuel our transformation, enable us to react strategically to new disruptions and position PVH as a leader while building competitive advantages.”

Gulin-Merle’s responsibilities will include increasing the company’s digital excellence, leveraging consumer insights and data capabilities, anticipating channel shifts and leading a digital council within PVH.

In addition to her role as CDO, she will retain her position as chief marketing officer, Calvin Klein, reporting into Steve Shiffman, CEO of Calvin Klein. She will continue to focus on her work as the brand architect, evolving global marketing platforms and strategically driving consumer engagement.

Since joining PVH, Gulin-Merle has spearheaded important initiatives including building and aligning information capabilities with all regions, and upskilling PVH teams through a Digital Academy. And, working in cooperation with Google, she has forged a global strategic partnership to lead the industry in enterprise-level, data-driven marketing using a new ad-tech platform across PVH brands. (SV)

Fibre2Fashion News Desk – India

Must ReadView All

Pic: Dong Nhat Huy / Shutterstock.com

Textiles | On 17th Jan 2022

Vietnamese parliament approves economic stimulus package for recovery

The first extraordinary session of Vietnam’s 15th National Assembly...

Pic: Woo Bing Siew | Dreamstime.com

Textiles | On 14th Jan 2022

Gloomy outlook for global recovery: World Economic Forum survey

Only one in 10 World Economic Forum (WEF) members expects the global...

Pic: Maksym Filipchuk | Dreamstime.com

Textiles | On 14th Jan 2022

OECD zone witnesses highest level inflation in 25 years

Annual inflation in the Organisation for Economic Cooperation and...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Global supply chain collapsed during the pandemic

Textile Industry, Head Honchos

Textile Industry
Head Honchos

Increase foreign exchange and create jobs

Textile Industry, Head honchos

Textile Industry
Head honchos

Occam's razor principle and purpose-driven innovations

Ilker Hacioglu,

Ilker Hacioglu

Founded by three partners of French origin in 1988, LC Waikiki started its ...

Aashumi Mahajan,

Aashumi Mahajan

The Luxe Maison is a premiere haute couture e-boutique established after...

David Guiho,

David Guiho

Headquartered in Apt, South of France, Delta Plus designs, manufactures...

Robert Brookins, Alexium International

Robert Brookins
Alexium International

Alexium International is a specialty chemical development company...

Michael Jaenecke, Messe Frankfurt

Michael Jaenecke
Messe Frankfurt

From May 14 to 17, international exhibitors will present the entire...

Seth Casden, Hologenix

Seth Casden

Hologenix is a material sciences company dedicated to developing products...

Anju Modi, Label Anju Modi

Anju Modi
Label Anju Modi

Filmfare Award winner for best costume designer,<b> Anju Modi </b>is...

Shalini Sharma & Shweta Pundir Sharma, Six Yard Story

Shalini Sharma & Shweta Pundir Sharma
Six Yard Story

Six Yard Story is a premium artisanal brand with a focus to bring handloom ...

Suman Nathwani, Suman Nathwani

Suman Nathwani
Suman Nathwani

Designer <b>Suman Nathwani</b> talks about her journey of opening a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments


PVH Corporation
Brandix Lanka Limited
Restoque S.A.
Landmark Group
Alix Partners
Aquarelle Clothing Limited
Cat Tuong Real Estate Group Joint Stock Company
Alison Hayes Romania
Gatsby Africa
IKEA of Sweden AB
H;&M Hennes ;& Mauritz (Far East) Ltd
Target Corporation (MN)
C;&A Sourcing International Ltd
Amazon China
Esprit Europe Services GmbH

January 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search