Home / Knowledge / News / Fashion / Raisin for women by Parvati Fabrics

Raisin for women by Parvati Fabrics

14
Sep '18
Bhumi Pednekar at the brand launch of Raisin with founders; Courtesy: Parvati Fabrics
Bhumi Pednekar at the brand launch of Raisin with founders; Courtesy: Parvati Fabrics
Parvati Fabrics has launched Raisin, a contemporary line of fusion wear for the modern women. The launch displayed sophisticated high quality fabrics, colourful designs and trendy styles from the brand’s Autumn/Winter 2018 collection. The A/W collection will be available on Raisin’s e-commerce official website, Amazon, Myntra, Jabong and Ajio.

"Raisin represents everything the modern woman looks for - extreme comfort, affordability and chic designs all wrapped up in one stylish piece of clothing. I’m thrilled to be a part of the brand launch and I’m eagerly looking forward to more designs with every changing season," said actress Bhumi Pednekar during the launch.

Raisin, co-founded by Vikash Pacheriwal & Vishal Pacheriwal, is a new fashion brand representing the perfect blend of Indian culture and contemporary influences. The essence of Raisin as a brand is modern fusion wear that has been crafted to be exceptionally comfortable, yet stylish. It boasts of a variety of styles including dresses, kurtas, tunics and more - the perfect choice for today’s modern woman.

"Our vision was to create a brand that sustains for decades and is known to provide comfortable fashion to today’s modern women. It is only with the help of our spectacular marketing, branding and design team that we have come one step closer to making our dream a reality. We also cannot thank Bhumi enough for being a true embodiment of what Raisin stands for - adaptable, versatile and classy. Today, even though the latest fashion is easily accessible to consumers online, there is still a gap that needs to be filled where consumers can physically see the trends online and then make their purchase. Most brands are available through the mediums of MBOs and EBOs only; Raisin wants to reach a larger audience through its SIS retail model. We’ve carefully created products that are affordable without compromising on quality and comfort and we hope the market likes it," said Vikash.

Raisin’s contemporary fusion wear line specialises in a variety of products like dresses, kurtas, tunics and gowns crafted from premium fabrics like linen, cotton, georgette, cotton-silk, khadi-silk and muslin. The brand caters to comfortable daily wear for all occasions and offers a wide range of patterns and styles across its collection without repetition or similarities. The Autumn Winter collection introduces four unique styles: Songs of the Breeze, The Blush of Blue, The Shades of Fall and The Staple Dews - all inspired by fall and can be worn as formal wear or party wear during several festivals and celebrations. (RR)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Amazon

Apparel/Garments | On 23rd Sep 2018

Consumers in Turkey get access to Amazon

Amazon has launched in Turkey giving customers in the country...

Value in omni-channel retail with Flipkart buying: Walmart

Apparel/Garments | On 23rd Sep 2018

Value in omni-channel retail with Flipkart buying: Walmart

With the acquisition of Flipkart, Walmart sees great value in...

E-com to result in common SE Asian consumer market: BCG

Textiles | On 23rd Sep 2018

E-com to result in common SE Asian consumer market: BCG

The rapid spread of e-commerce and digital technologies is binding...

Interviews View All

Subhashini Srinivasan, The S Studio

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Rashi Menda, Zapyle

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Abhimanyu Singh Rathore & Barbara Anna Kosiorek, Kannbar

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Franco Ravazzi,

Franco Ravazzi

Italy-based Tessimenti E Orditi Tinti (T.O.T SRL) specialises in stocking...

Manuele Baggini,

Manuele Baggini

Comec Italia Srl is a world leader in the production of printing machines. ...

Kamal Kulshreshth,

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Mary-Cathryn Kolb, Brrr°

Mary-Cathryn Kolb
Brrr°

Atlanta-based private start-up Brrr° was founded in 2014 to develop...

Georg Reinhold, Trützschler  Nonwovens & Man-Made Fibers

Georg Reinhold
Trützschler Nonwovens & Man-Made Fibers

Trützschler Nonwovens & Man-Made Fibers, a part of the Trützschler Group,...

Eamonn Tighe, Nature Works LLC

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Amiben Shroff, Shrujan

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search