Home / Knowledge / News / Fashion / Raisin for women by Parvati Fabrics

Raisin for women by Parvati Fabrics

14
Sep '18
Bhumi Pednekar at the brand launch of Raisin with founders; Courtesy: Parvati Fabrics
Bhumi Pednekar at the brand launch of Raisin with founders; Courtesy: Parvati Fabrics
Parvati Fabrics has launched Raisin, a contemporary line of fusion wear for the modern women. The launch displayed sophisticated high quality fabrics, colourful designs and trendy styles from the brand’s Autumn/Winter 2018 collection. The A/W collection will be available on Raisin’s e-commerce official website, Amazon, Myntra, Jabong and Ajio.

"Raisin represents everything the modern woman looks for - extreme comfort, affordability and chic designs all wrapped up in one stylish piece of clothing. I’m thrilled to be a part of the brand launch and I’m eagerly looking forward to more designs with every changing season," said actress Bhumi Pednekar during the launch.

Raisin, co-founded by Vikash Pacheriwal & Vishal Pacheriwal, is a new fashion brand representing the perfect blend of Indian culture and contemporary influences. The essence of Raisin as a brand is modern fusion wear that has been crafted to be exceptionally comfortable, yet stylish. It boasts of a variety of styles including dresses, kurtas, tunics and more - the perfect choice for today’s modern woman.

"Our vision was to create a brand that sustains for decades and is known to provide comfortable fashion to today’s modern women. It is only with the help of our spectacular marketing, branding and design team that we have come one step closer to making our dream a reality. We also cannot thank Bhumi enough for being a true embodiment of what Raisin stands for - adaptable, versatile and classy. Today, even though the latest fashion is easily accessible to consumers online, there is still a gap that needs to be filled where consumers can physically see the trends online and then make their purchase. Most brands are available through the mediums of MBOs and EBOs only; Raisin wants to reach a larger audience through its SIS retail model. We’ve carefully created products that are affordable without compromising on quality and comfort and we hope the market likes it," said Vikash.

Raisin’s contemporary fusion wear line specialises in a variety of products like dresses, kurtas, tunics and gowns crafted from premium fabrics like linen, cotton, georgette, cotton-silk, khadi-silk and muslin. The brand caters to comfortable daily wear for all occasions and offers a wide range of patterns and styles across its collection without repetition or similarities. The Autumn Winter collection introduces four unique styles: Songs of the Breeze, The Blush of Blue, The Shades of Fall and The Staple Dews - all inspired by fall and can be worn as formal wear or party wear during several festivals and celebrations. (RR)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Amazon

Apparel/Garments | On 23rd Sep 2018

Consumers in Turkey get access to Amazon

Amazon has launched in Turkey giving customers in the country...

Value in omni-channel retail with Flipkart buying: Walmart

Apparel/Garments | On 23rd Sep 2018

Value in omni-channel retail with Flipkart buying: Walmart

With the acquisition of Flipkart, Walmart sees great value in...

E-com to result in common SE Asian consumer market: BCG

Textiles | On 23rd Sep 2018

E-com to result in common SE Asian consumer market: BCG

The rapid spread of e-commerce and digital technologies is binding...

Interviews View All

Mukesh Agarwal & Rajesh Agarwal, Madhuram Fincap Pvt Ltd

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Amardeep Singh, Orient Craft

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Cyril Pereira, Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Ramez Basmaji,

Ramez Basmaji

Fabusse is a Lebanon-based fashion agency that offers a variety of...

Tejas N Patel, Navin D Patel,

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Harsh Shah,

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Robert Erichsen, Statex Produktions & Vertriebs GmbH

Robert Erichsen
Statex Produktions & Vertriebs GmbH

Statex Produktions & Vertriebs Gmbh, founded in 1978 and headquartered ...

Larry L Kinn, Suominen Corporation

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Kazuaki Yazawa, Purdue University

Kazuaki Yazawa
Purdue University

Scientist <b>Kazuaki Yazawa</b> has developed thermoelectric semiconductor ...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search