Company: Ritu Kumar
Location: Dubai festival city mall and BurJuman centre
Area: 1600 sq.ft (Dubai festival city mall) and 1900 sq. ft. (BurJuman centre)
Product profile: Both the stores carry each of the sub brands from Ritu Kumar- the pret line Label, classically elegant Ritu Kumar, the opulent and exquisite bridal wear by Ri Ritu Kumar
Catchment area: Premium/mass-premium
Store design | Interiors & VM | Fixtures: The store at Dubai festival city mall has a spectacular triple height shop-front display. The interior of the both the stores represent designer's detailing and timeless craft.
About the company: Ritu Kumar is the largest and most respected designer-wear brand in India. Since 1969, it has developed a unique style of its own, reflecting the ancient tradition of Indian craftsmanship in a contemporary vocabulary. Ritu Kumar's understanding of ancient designs and the inn0vative use of traditional crafts have created a new classicism. In 2013, Ritu Kumar was awarded the Padma Shri Award, India's fourth highest civilian award for her exceptional and distinguished service in the field of fashion, textile and craftsmanship.
With over 45 stores worldwide, the brand is renowned for its distinctive use of colours, quality of fabrics, intricate embroideries and a gloriously rich Indian aesthetic. Ritu Kumar now has two new store in Dubai, since the opening of the first store in 2014. She also has three stores in Mauritius, having the brand poised for a larger expansion globally in the future.
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