Facebook campaign Six Yards and 365 days which promotes local artisans of India observed the international meet by following the theme of kanjeevaram silk sarees. Kanjeevaram, essentially a silk saree borrowed its name from the town of its origin, Kanchipuram. The sarees are woven from pure mulberry silk thread. Kanchipuram saris woven with heavy silk and gold cloth are considered to be special and are worn on occasions and festivities.
#Victorianchainsaree was hosted by Lakshmi Moorty, senior member of the group from San Francisco. Above 40 members participated in the meet to promote the weavers and showed their love towards handlooms. Previous group meetings were held in Delhi, Noida, Kolkata, Mumbai, Bangalore, Lucknow, Bhubaneswar, Cuttack, Varanasi and Ranchi in India.
“It was indeed and incredible event to attend with my lovely sakhis. It was very heart-warming to see all the ladies wearing vibrant Kanjeevaram silk sarees. Indeed it was a good effort by all the handloom lovers across the globe making the meet memorable. I always cherish this wonderful get together and the time spent together. It was a pleasure and honour to be a part of it,” said Sunita Budhiraja, author, poet, curator and entrepreneur.
Six Yards and 365 Days takes pride to honour the weavers and entrepreneurs for their contribution for carrying forward the traditional arts of handloom sarees. Initiated by Budhiraja, Six Yards and 365 days felicitates them for their superior work.
The virtual campaign has not only gathered a lot of momentum but has already crossed 31,000 members, many of whom religiously wear their handwoven sarees with pride, buy hand-woven sarees, have their photographs clicked in the saree almost every day and post it on the Facebook page of this group. And the number is growing. There are more than 500 members who have posted their 100th and 200th and 300th, 365, 500, and 1000 drapes of handloom sarees.
Members are from different walks of life – high profile artistes and artists, authors, theatre persons, educationists, entrepreneurs, doctors, NGO workers, communication professionals to housewives and weavers.
Fibre2Fashion News Desk (PC)
| On 23rd Sep 2021
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