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Tom Tailor goes online in China on JD.com
04
Mar '16
Germany’s fashion and lifestyle major, Tom Tailor Group has launched its first online shop in China on the e-commerce platform JD.com, China's largest online direct sales company. The launch marks another important milestone in Tom Tailor’s expansion in China, following the opening of its first retail store in Shanghai in November 2015, JD.com said in a press release.

The Tom Tailor online shop on JD Worldwide features products from across the Tom Tailor, Tom Tailor, Denim and Tom Tailor Contemporary lines. Building on JD.com’s brand marketing, payment, logistics and after-sales support, Tom Tailor will ensure that the brand’s customers across China enjoy a world-class online shopping experience.

"In order to expand our online presence with the umbrella brand Tom Tailor in China, JD.com, as China's largest e-tailer, is an excellent partner," said Erika Kirsten, Tom Tailor’s Manager of Corporate Communications. "JD.com has a high-value user base. With 155 million active consumers across the country who appreciate its versatile product range and superior customer service, JD.com provides the optimal platform for launching Tom Tailor in the Chinese online market."

“We’re delighted to welcome Tom Tailor to JD.com, and look forward to supporting their growth in China,” said Josh Gartner, JD.com’s Senior Director of International Communications. “Apparel is one of the fastest growing categories on our platform because customers know that only JD.com can provide reliable and convenient access to the latest fashions from local and international brands with a 100 per cent guarantee of product quality and authenticity. We are excited to expand our portfolio of brands to include Tom Tailor’s stylish designs and we’re confident that customers will respond very positively.”

Other than a single retail store, Tom Tailor also has14 shop-in-shops in China. (SH)

Fibre2Fashion News Desk – India


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