A clothing line called 'I Will Wear Out Plastic' featuring clothes with detachable bags built within the garment was launched recently by Indian fashion designer Masaba Gupta. The collection is part of a United Nations Environment Programme (UNEP) India and Ogilvy India campaign on phasing out single-use plastic. The collection will be available in stores and online.
Each garment has as an exclusive accessory, a detachable reusable bag that is a fashion statement by itself.
"This is not just a collaboration, it's a war cry. This is House of Masaba's way of giving back to the environment. It's the need of the hour and we are taking that conscious step towards sustainability, because the global environmental crisis is all too visible now,” Gupta was quoted as saying by a news agency.
Fibre2Fashion News Desk (DS)