US lifestyle products marketer Ralph Lauren to sell Club Monaco

“For the past twenty-two years, Club Monaco has been an important and valued part of the Ralph Lauren family, and we are grateful for the many contributions the brand and its team have made to our company,” said Patrice Louvet, president and chief executive officer, Ralph Lauren.

“As we increase our focus on our core namesake brands, we want to ensure the Club Monaco brand is also well-positioned for long-term success. We are confident that Regent is the right home for Club Monaco to realise its full potential, as they will be able to leverage their strategic and operational expertise to continue Club Monaco’s growth,” Louvet added.

Last year, Ralph Lauren announced a Fiscal 2021 Strategic Realignment Plan that would accelerate the Company’s Next Great Chapter Plan. Included in this realignment was an evaluation of the company’s brand portfolio, with a focus on ensuring its core brands are well positioned for sustainable growth. The sale of Club Monaco to Regent, combined with the licensing of the Chaps brand last year, concludes this portfolio evaluation.

“Club Monaco is a beloved brand with a modern style, loyal customer base and long runway for growth,” said Michael Reinstein, chairman of Regent. “We see tremendous opportunity for Club Monaco and are excited to leverage our retail and e-commerce expertise to build upon the strong brand that the Ralph Lauren team built over two decades of stewardship.”

Fibre2Fashion News Desk (RKS)