US' MoonPay to enable payments for Dolce&Gabbana's luxury NFTs

MoonPay will enable easier access to the release via NFT Checkout, its NFT service that allows users to purchase an NFT with a credit or debit card, the company said in a media release.

"The new DGFamily NFT community represents the digital equivalent of one of the cornerstones of the brand's DNA: the idea of family, a community of people who find themselves united by shared passion and values," said a Dolce&Gabbana spokesperson. "Dolce&Gabbana is thrilled to be able to extend this idea at the basis of its history beyond the boundaries of physical reality: when technology is at the service of people and their dreams, it becomes an even more powerful tool.”

The collaboration follows Dolce&Gabbana’s debut NFT release, Collezione Genesi, for which MoonPay facilitated fiat-to-cryptocurrency payments. The nine-piece collection personally designed by Domenico Dolce and Stefano Gabbana exclusively for UNXD, generated 1,185.719 ETH, making it the most valuable digital fashion release ever.

“Luxury NFTs are a fascinating new market that’s bursting with potential,” said MoonPay co-founder and CEO, Ivan Soto-Wright. “Dolce&Gabbana and UNXD are spearheading early efforts in this space and we’re honoured they continue to choose us to help improve access to these brilliant collections.”

“Following our historically successful Collezione Genesi drop in September, the launch of the DGFamily NFT community will represent an inflection point in the future of fashion and future of NFTs,” added Shashi Menon, CEO of UNXD. “Dolce&Gabbana and UNXD are thrilled to really lean into the NFT community and create something truly special.”

Fibre2Fashion News Desk (KD)