Home / Knowledge / News / Fashion / Vietnamese fashion brands to prosper despite foreign labels
Vietnamese fashion brands to prosper despite foreign labels
Apr '18
Contrary to pessimistic forecasts about the fate of Vietnamese fashion brands after a massive influx of foreign brands like Uniqlo, Zara and H&M into the country, domestic labels, such as Blue Exchange, Ninomaxx, PT 2000, Couple TX and Canifa are, likely to prosper through expansion of their distribution networks and marketing campaigns, say experts.

Foreign brands like Bossini, Giordano and Miniso were present in the Vietnamese market earlier, but did not affect market share held by Vietnamese brands, according to a report in a popular news portal in the country.

Vietnamese customers spend more money on foreign branded goods, according to 2017 second quarter report of market analysis firm BMI. The value of the Vietnamese fashion market is estimated at $3.8 billion in 2018, of which expenditure on clothing is $3.5 billion.

Canifa recently spent a big amount on media campaigns and sponsors many famous TV shows. As shops of most Vietnamese fashion brands are located in large cities, that has resulted in a limited distribution network, said company CEO Doan Thi Bich Ngoc.

Truong Thang company plans to raise the number of shops to 60 this year through franchise contracts, according to its chairman Nguyen Thi Kim Xuyen. Many brands that started business with sales via Facebook have now decided to open shops. (DS)

Fibre2Fashion News Desk – India

Must ReadView All

Trump announces tariffs on $200 bn worth Chinese imports

Apparel/Garments | On 18th Sep 2018

Trump announces tariffs on $200 bn worth Chinese imports

US President Donald Trump escalated the trade war with China on...

Courtesy: Sunrise Bumi Textiles

Textiles | On 18th Sep 2018

Sunrise Bumi developing new products for profitability

Sunrise Bumi Textiles, one of the world's leading quality yarn...

New Zealand bans sheep mulesing

Textiles | On 18th Sep 2018

New Zealand bans sheep mulesing

New Zealand has banned the practice of mulseing sheep, making the...

Interviews View All

Mandeep Nagi, Shades of India

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Yash Maniyar, Rekha Maniyar

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Hannah Lane, Redress

Hannah Lane

Encouragement from brands will motivate supply chains to become more...

Ramez Basmaji,

Ramez Basmaji

Fabusse is a Lebanon-based fashion agency that offers a variety of...

Hardik Sanghvi,

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Justin Chan & Shyam Gollakota, University of Washington

Justin Chan & Shyam Gollakota
University of Washington

A fabric that can store data without any electronics or batteries has been ...

Urs Stalder, Sanitized AG

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kerem Durdag, Biovation II LLC

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Amiben Shroff, Shrujan

Amiben Shroff

From its modest beginning in the late 1960s, Shrujan has grown into a...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search