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NILIT to promote Sensil at Intertextile Shanghai

06
Oct '17

NILIT, a leading global manufacturer and marketer of nylon textile fibres, will promote Sensil, its new premium Nylon 6.6 brand, to the apparel industry at Intertextile Shanghai. NILIT will feature an exquisitely designed Sensil fabric and garment collection to illustrate why Sensil is the choice for today’s quality- and style-conscious young consumers.

“Celebration!”, the latest Sensil trend report for Spring/Summer 2019, will also be available at the show during October 11-13. On the opening day of the show, NILIT will present a seminar to share some of the consumer and retail market information that led to the creation of the Sensil brand.

“The response to our new Sensil premium Nylon 6.6 has been overwhelmingly positive,” says Pierluigi Berardi, NILIT global marketing director. “Apparel and fabric designers are thrilled not only with the remarkable Sensil premium Nylon 6.6 performance and fashion yarns we have crafted, but also with the exciting new way we are talking about Sensil with brands, retailers, and consumers.”

Sensil was created based on extensive analysis of evolving consumer attitudes and rapidly shifting retail shopping trends and, with its launch this summer, rapidly elevated the quality standard for Nylon 6.6. Sensil represents NILIT’s new way to convey the benefits of its premium Nylon 6.6 products to the industry and to busy consumers looking for beautiful apparel that also meets their high expectations for value, performance, and quality.

NILIT’s North American marketing manager, Molly Kremidas, will share an overview of these important industry dynamics that influenced the creation of Sensil in her presentation, “Shifting Consumer Trends and Their Impact on Retail: What You Can Do to Survive and Thrive in This New Normal”.

NILIT will feature beautiful knit and woven garments inspired by Sensil premium Nylon 6.6 products. Designed in response to consumer demands for high quality apparel that offers superior fit, comfort, and performance, these creations demonstrate the significant benefits that Sensil offers. Sensil is naturally softer, stronger, more durable, and more moisture-wicking and odor-resistant than other man-made fibres. Sensil creates gorgeous fabrics with beautiful drape and hand. Sensil performance yarns are enhanced to provide additional attributes that consumers require in today’s advanced fabrics. Sensil Breeze imbues apparel with a cooling effect. Sensil Body Fresh protects against the odours microbes can cause, which means clothes don’t have to be laundered as often. Sensil Heat provides warmth on chilly days while Sensil Aquarius wicks perspiration to stay comfortable on warm days. There’s even Sensil Innergy that helps energise cells and reduce the appearance of cellulite. (SV)

Fibre2Fashion News Desk – India

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