Home / Knowledge / News / News From the WEB / InContext Solutions Extends ShopperMX into Apparel and Footwear
InContext Solutions Extends ShopperMX into Apparel and Footwear
11
Apr '19

CHICAGO, April 11, 2019 (GLOBE NEWSWIRE) InContext Solutions, the global leader in 3D simulation software and virtual reality solutions for retail, today announced the expansion of its core offering, ShopperMX, to include customized offerings for both apparel and footwear retailers and brands.

Due to the complexities in sourcing and production, the apparel and footwear industries have been historically slow to adopt new technology and have instead relied on business processes rooted in tradition, resulting in high travel and shipping costs, merchandising execution challenges, and outdated shopping experiences.

Digital transformation is top of mind for many leaders in apparel and footwear as they look to improve topline brick-and-mortar sales and reduce operational expenses. InContext is poised to help streamline inefficiencies and drive growth.

 “As the economy continues to deliver strong results, many US apparel retailers have announced closures totaling over 465 brick-and-mortar stores during the first quarter,” said Derick Goodman, Chief Growth Officer of InContext Solutions. “It is imperative for retailers to adapt at a faster pace, reinventing their shopping experience to stay relevant to today’s consumer and create a reason to visit their stores. ShopperMX not only helps retailers streamline their store planning process, but it also creates an experimental platform for forward-thinking retailers to iterate the store experience.”

Using InContext Solutions’ 3D simulation and virtual reality platform, ShopperMX, clients can digitize sampling, visual merchandising, and store communications to reduce the costs of prototyping, enhance the customer experience, and improve operational compliance.

Apparel and footwear brands and retailers use ShopperMX to impact:

  • Sampling: Produce and manage single-source digital samples through the lifecycle of an item as it migrates from sourcing to brick-and-mortar or e-commerce.
  • Visual Merchandising: Build and navigate virtual showrooms and/or scale brick and mortar stores in 3D by desktop or virtual reality headset. Visual merchants can make real-time changes to micro and macro space including fixtures, product arrangement, assortment, and styling.
  • Shopping Experience: Garner near-real-time feedback on store merchandising and experience from your shoppers during planning.
  • Store Communications: Deploy store-specific merchandising instruction down to managers through a mobile or web-based application.

“Through discussions with major manufacturers and retailers in footwear and apparel, it became clear that there was a significant opportunity for technology to disrupt the sourcing, merchandising, and operations process,” said David Rich, Chief Executive Officer of InContext Solutions. “Adopting technologies like ShopperMX enables the rapid prototyping environment required to stay ahead of today’s omni-channel shopper.”

On average, InContext Solutions has been able to help brands reduce the cost of sampling by 65%, increase the speed to market by 40%, and improve store audit compliance by 32%.  

About InContext Solutions
InContext Solutions is the global leader in 3D simulation software for retail. Its virtual reality platform, ShopperMX, enables brands and retailers to create better shopping experiences through its ability to ideate, evaluate, and activate within the context of the store environment. InContext Solutions’ ShopperMX platform delivers substantial cost and time savings while mitigating major risk when bringing new ideas to life in retail.

(This story has not been edited by Fibre2Fashion staff and is published from a syndicated feed.)


Must ReadView All

US Senators reintroduce bill to raise trade with Mongolia

Textiles | On 22nd Apr 2019

US Senators reintroduce bill to raise trade with Mongolia

US Senators Ben Cardin and Dan Sullivan recently reintroduced a...

3rd phase of SMOT programme launched in Pakistan

Apparel/Garments | On 22nd Apr 2019

3rd phase of SMOT programme launched in Pakistan

Pakistan's textiles secretary Syed Iftikhar Hussain Babaron recently...

Sri Lanka's textile exports up 9.5% in Jan 2019

Textiles | On 22nd Apr 2019

Sri Lanka's textile exports up 9.5% in Jan 2019

Sri Lanka’s earnings from textiles and garments exports increased by...

Interviews View All

Manfred Mentges, Sedo Treepoint GmbH

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Luke Otten, Wigwam Mills Inc

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Pratik Bachkaniwala, Palod Himson Machines

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Riddhi Jain,

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Ramez Basmaji,

Ramez Basmaji

Fabusse is a Lebanon-based fashion agency that offers a variety of...

Milva Morani,

Milva Morani

Brighi Technologies began in 1970 with trading and repairing sewing...

Mark Brill, Birmingham City University (BCU)

Mark Brill
Birmingham City University (BCU)

<div>A technological breakthrough could see people getting messages about...

Suresh Patel, Sidwin Fabric

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

S Ziya Gumuser, Teknomelt

S Ziya Gumuser
Teknomelt

Turkish nonwoven manufacturer Teknomelt has been around for only seven...

Igor Chapurin, Chapurin

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2019

April 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search