“REI Gear & Apparel is committed to taking our customers' hikes, camping trips, and workouts to the next level with our private-label selection that fits every activity level, from enthusiasts to experts,” says Lee Fromson, vice president of REI Gear & Apparel. “Our 2012 spring line has expanded to include more choices for the avid backpacker or the family camper to help make each occasion special.”
In addition to its Technical Trail Collection, REI will also introduce new Crestrail 48 liter packs, updated trail series day packs (Trail 25, Traverse 30 and Lookout 40), new synthetic women's sleeping bags, updated Kingdom Family camping (four and six person) tents, fitness apparel, women's yoga apparel, and new urban travel apparel and accessories.
REI's in-house team designs and develops award-winning gear and apparel for camping, hiking, cycling, urban lifestyle, travel and general outdoor recreation. The REI and Novara brands are sold exclusively through the co-op's retail stores. REI is a national outdoor retail co-op dedicated to inspiring, educating and outfitting its members and the community for a lifetime of outdoor adventure and stewardship.
Recreational Equipment Inc